Social Media Assistant Manager

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Social Media Assistant Manager, you will lead and oversee our social media strategy to enhance brand presence, engage audiences, and increase our followers. Managing a team of three, you will ensure content aligns with marketing objectives while optimising performance and staying ahead of industry trends.

In this role, you will:

• Design and implement comprehensive social media strategies aligned with business and marketing objectives.
• Develop engaging, high-quality content for platforms like YouTube, X, Facebook, Instagram, Snapchat, TikTok, LinkedIn and WhatsApp.
• Ensure content aligns with brand identity, tone of voice, and local cultural preferences in KSA.
• Plan and maintain a content calendar, ensuring consistent and engaging posts.
• Monitor interactions, respond to comments and messages professionally, and foster an active online community.
• Track, analyse, and report on social media metrics, providing insights and recommendations for optimisation.
• Stay updated on social media trends, tools, and best practices to enhance brand presence.
• Work with marketing, PR, and design teams to ensure consistent brand messaging and execution.
• Lead, mentor, and manage a team of Content Writers, Creators and Social Media Specialists, providing guidance, performance feedback, and professional development opportunities.
• Foster a collaborative and innovative team culture to drive creativity and excellence in social media execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field (Master’s degree is a plus).
• Preferred certifications in social media or digital marketing (e.g., Google Digital Marketing, HubSpot Social Media Certification).

Experience

• Minimum 5-8 years in social media management, strategy development, or a related field.
• 1-2 years of experience managing a team;
• Track record of growing social media accounts for brands.

Knowledge

• Proficiency in Data-driven strategy development and multi-platform campaign management.
• Deep understanding of various social media platforms, algorithms, and their best practices.
• Strong knowledge of social media analytics tools such as Google Analytics, Hootsuite, Buffer, or Sprout Social;
• Familiarity with paid social media advertising, campaign optimisation, and A/B testing.
• Understanding of SEO principles and their application in social media content.
• Knowledge of content marketing principles and digital media trends.

Skills

• Leadership, creativity, and analytical skills.
• Ability to create and implement social media strategies that align with business goals.
• Strong creativity to produce engaging, platform-specific content.
• Excellent verbal and written communication skills, maintaining a consistent brand voice.
• Proficient in analysing data and using insights to drive improvements.
• Excellent organisational and multitasking skills to manage multiple campaigns and deadlines.
• Proficient in social media management tools, graphic design software (e.g., Canva, Adobe Creative Suite), and video editing tools.

Traits

• Ability to thrive in a fast-paced environment and stay ahead of social media trends.
• Strong team-oriented mindset to collaborate effectively across departments.
• Focused on delivering high-quality, error-free content and campaigns.
• Self-starter with a passion for staying ahead of trends and technologies.
• Ability to handle feedback constructively and maintain a positive attitude.
• Capable of mentoring junior team members, fostering collaboration and innovation.
• Self-motivated, with a strong drive for continuous learning and improvement;
• Committed to living the values of simplicity, quality, and efficiency.

• High-performing and fast-paced work environment.
• Comprehensive Health Insurance.
• Rewards and recognition.
• Learning & Development.

Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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