Social Media Manager

Description

Role and client overview:  

Responsible for planning, implementing, managing and monitoring the client’s social media strategy and content in order to achieve the client’s overall marketing objectives. 

• Collaborate with Strategy Directors to develop cross-brand strategies and agency POVs for emerging social media platforms
• Ensure channel strategies are aligned with overall brand strategies
• Develop plans for optimizing and evolving channel efforts across multiple brands
• Evaluate third-party tools and industry trends within relevant social channels
• Develop insights to feedback into Brand strategy & customer persona work
• Be the Steward of the Brand on Social platforms, with the ability to translate the Brand voice to Social
• Collaborate with other Agency Directors to ensure delivery of Client goals and objectives
• Maintain constructive relationships with key stakeholders within the Agency and Clients
• Collaborate with peers and actively participate in team, Agency, Agency partner and Client meetings
• Lead the development, implementation and ongoing optimization of Channel strategies
• Ensure clear metrics are in place to measure and improve campaign effectiveness and team performance
• Own, develop and implement a Social Content Calendar while managing a team of execs and working closely with Content and Creative teams
• Plan, curate and create Content to sustain Channel growth and fan engagement
• Lead regular reporting on Channel performance to feed into broader Brand reporting
• Present Social Media strategies, insights and optimization plans to Clients
• Assumes responsibility for monthly Social reporting and listening analytics
• Responsible for the growth and development of the Content and Channel Management team

• Minimum 3 to 4 years of proven work experience as a Social Media Manager
• Hand-on experience in managing various social media platforms
• Analytical and multitasking skills
• Excellent writing skills
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Excellent communication skills