Sponsorship, PR, and Events - Manager

Events Strategy and Execution

• Lead the planning and delivery of corporate, industry, brand, and audience-facing events from concept to execution.


• Develop event strategies that support brand building, stakeholder engagement, thought leadership, and revenue generation.


• Oversee event budgets, timelines, logistics, vendors, production, guest management, and post-event reporting.


• Manage event partnerships, sponsorship activations, speaker coordination, and on-site execution.


• Ensure all events reflect the organization’s brand standards and strategic priorities.


• Evaluate event performance through KPIs, audience feedback, media impact, and commercial outcomes.

Public Relations and Corporate Communications

• Develop and implement PR strategies that strengthen the organization’s reputation and market positioning.


• Manage corporate announcements, press releases, media briefings, executive profiling, and crisis communications support.


• Build and maintain strong relationships with media, journalists, industry influencers, and PR agencies.


• Identify proactive storytelling opportunities that elevate the organization, its leadership, and its content or commercial initiatives.


• Monitor media coverage, public sentiment, and industry conversations, providing insights and recommendations to leadership.


• Ensure consistency of messaging across all external communications and public-facing touchpoints.

Sponsorships and Partnerships

• Develop and execute the organization’s sponsorship strategy in line with brand and commercial objectives.


• Identify, evaluate, and secure sponsorship opportunities that enhance visibility, audience engagement, and revenue potential.


• Build and maintain strong relationships with sponsors, partners, agencies, and key industry stakeholders.


• Lead sponsorship negotiations, proposal development, rights packaging, and activation planning.


• Ensure sponsorship deliverables are executed to a high standard and provide clear value to partners.


• Work closely with commercial and content teams to create integrated partnership opportunities across platforms, events, and branded initiatives.

SKILLS AND COMPETENCIES

• Bachelor’s degree in communications, Public Relations, Marketing, Business, Media, or a related field.


• 5 to 10 years of relevant experience in sponsorships, public relations, events, brand partnerships, or corporate communications.


• Experience within a media organization, broadcaster, publisher, entertainment company, or similarly fast-paced brand environment is strongly preferred. 


• High editorial awareness of regional media nuances is a huge plus


• Proven track record of leading successful sponsorship deals, PR campaigns, and high-profile events.


• Strong existing network across media, PR, events, and brand partnership ecosystems is a plus.


• Experience managing agencies, vendors, and cross-functional stakeholders at senior levels.


• Arabic fluency is a must

Preferred Qualitificaitons:

• Media experience is a great plus


• Experience in working with dashboards Looker Studio or any other BI tool


• Experience in building data pipelines for reporting purposes