Number of Applicants
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Company Description
is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.Job Description
We are . We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:The Role
We are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for an exciting portfolio of high-growth events in Saudi Arabia including LEAP, Deepfest, BlackHat and InFlavour.Job Accountabilities
Key Performance IndicatorsLeadership
Member of the portfolio’s management team Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights Portfolio Sponsor for GDPR Active role in the development and implementation of Corporate/EMEA initiatives Work with portfolio management to develop value propositions and messaging to drive engagement and conversion Identify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding, cross marketing, key account management, first time exhibitor experience etc) Understand recent customer survey feedback and apply this information to marketing strategies Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate Share marketing case studies and best practice from across the EMEA business by forging collaborative relationships with marketers from across the divisionManagement
Lead a team of marketing and digital managers across a portfolio of products Provide guidance, feedback and inspiration to the team Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy Work with line reports to develop skills and competencies and ensure they have a clear development roadmap Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team Champion the adoption and optimisation of marketing technology solutions Cultivate and demonstrate a high-performance culture within the marketing teamCampaign Strategy & Delivery
Lead the portfolio’s marketing strategy. Responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing A clear understanding of the business’s overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results Responsible for best practice and knowledge sharing (marketing, digital, data and customer insights) across the portfolio and the ME business Take the lead and document the results of pilot projects and testing Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery. Ensure team are equipped with the skills to deliver a fresh campaign strategy Manage budgets and allocate resources amongst projects Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results Identify trends in data to encourage teams to do more of what works and less of what doesn’t; navigating the move away from opinion-driven decision making to data-driven decision makingQualifications
Personal Specification
Minimum Education LevelBackground Knowledge, Skills & Experience
We are looking for an individual with the drive, passion and energy to realise ambitious goals.This job is no longer accepting applications.
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