Trade Marketing Manager -KSA

Role Summary:

Based in Jeddah , Saudi Arabia ,Trade Marketing Manager (KSA)- for Bridgestone Middle East & Africa (BSMEA) will be reporting into the Branch Manager- KSA with dotted line to communications & trade marketing Manager. You will develop and implement marketing and sales plans and analysis for KSA market to achieve market share and profitability targets.

Responsibilities:

Trade Marketing & Communications:

Contribute to the creation and execution of the Regional Marketing Plan:

• Understand market and end-user needs in conjunction with the Regional Marketing teams within BSMEA and Distribution Partners to develop, enhance and implement marketing strategies and campaigns.
• Collaborate with cross functional teams to lead Activations, Sell-out campaigns, Sponsorships, Events, Tactical Campaigns, Product Launches and Marketing Tools.
• Develop the timelines for execution of aligned marketing plans and manage the full year marketing calendar within designated markets.
• Manage and execute key activations / campaigns in strategic markets (Events, PR, CSR etc.)
• Work in conjunction with regional BSMEA functions and partners to ensure full alignment and clear communication across all stakeholders.

Managing Marketing Budgets:

• Lead the follow-up upon market specific executions, activities and related expenditures as per the marketing plan.
• Ensure data integrity (Budget, Committed, Paid) and overall compliance.

• Working closely with regional communication teams to ensure all success stories, best practices are shared and deployed.

Sales and Data Analysis:

• Collecting monthly data from sales team and generating the forecast
• Managing and presenting order meetings data
• Maintaining the data and analyzing the trends
• Organize monthly business reviews with partners IBRM (internal & external)
• Responsible for integrity of data shared with different functions of the branch
• Analyzing sales results and suggesting collective actions or new initiatives.
• Handling sales incentive program for partners

Retail:

• Support the development of retail network in combination with regional BSMEA teams and partners. Seek and deploy market specific initiatives to deliver sustainable business value.

Market intelligence:

• Obtain and develop market intelligence and insights and disseminate across key stakeholders.
• Partner with the BSMEA Regional Strategic planning functions to develop accurate demand forecasting.

Required Qualifications:

• Degree qualified.
• Possess a minimum of 3 years of marketing and sales preferably in tire, automotive, industrial or comparable B2B industries or sectors.
• Strong data analysis and numeric skills.
• You will have a proven track record of developing innovative marketing solutions, have a proactive approach and a passion for the automotive and mobility solutions sector.
• Prior experience within a multinational is beneficial however, familiarity with working in a matrix environment is essential.
• Presentation skills with excellent knowledge of MS office and PowerPoint.
• Exceptional communication skills in English and Arabic be able to develop compelling narratives across a broad range of markets.

Bridgestone Behaviors:

Qualified candidates need to demonstrate the following behaviors:

• Agility – to work in a matrix, complex and fast paced environment.
• Courage – to share ideas, challenge the status quo.
• Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter)

Bridgestone Leadership Essence:

Qualified candidates for this important position will therefore need to demonstrate the following:

• Establishes strategic direction and effectively communicates the vision: Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
• Demonstrates business acumen to achieve results through others: Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
• Promotes and enhances company culture: Champions the organization’s shared values and beliefs
• Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
• Demonstrates self-awareness and emotional intelligence: Recognizes one’s personal strengths, weaknesses, opportunities, and limits. Understands emotions and their effects
• Intellectually curious in support of learning agility: Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
• Embraces and leads change and innovation: Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
• Identifies and develops organizational talent: Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration