Trade Marketing Manager - KSA (Sales)

Trade Marketing Manager | Saudi Arabia, Riyadh

The Company:

Founded in 1977, Almarai Company is the world’s largest vertically integrated dairy company and the largest food and beverage manufacturing and distribution company in MENA. Headquartered in Riyadh, Almarai Company is ranked as the number one FMCG Brand in the MENA region and the market leader in all its categories across GCC, Egypt, and Jordan.

Over five decades of sustainable growth, Almarai has consistently provided nutritious and healthy products to consumers of all ages, driven by its core principle: “Quality you can trust.”

Almarai has expanded its product range to include, in addition to dairy products, juices and beverages, baked goods, poultry, infant formula, dates, fish and seafood, and bottled water, under more than 20 brands such as Almarai, L’usine, 7DAYS, ALYOUM, Nuralac, Farm’s Select, Ice Leaf, Almira, Seama, Oska, IVAL, Almara Pro, Premier Chef, Bakemart, and others.

Almarai currently employs over 43,000 Quality Makers, across the GCC, Egypt & Jordan.

In 2025, Almarai reported net income of SAR 2.4 billion on sales of SAR 22 billion.

About the role:

To manage the development and consistent implementation of effective Category Management solutions and merchandising guidelines, coordinate marketing and sales initiated National and In-store Promotions, manage National In-store Sampling activities, coordinate marketing initiated Point of Sales (POS), provide innovative POSM solutions and ensure effective implementation throughout KSA OR GULF regions.

Key Responsibilities

• Ensure that all display fridges and in‑store fixtures are appropriately allocated, properly installed, and consistently monitored and controlled across the market.


• Maintain consistently high standards for dairy, juice, food, and bakery displays throughout the marketplace.


• Ensure availability and optimal utilization of point‑of‑sale materials across regions and channels.


• Train and develop staff in space planning, promotional execution, and trade marketing best practices.


• Plan and execute product‑sampling activities for in‑store environments and external institutions.


• Manage the implementation of trade plans for each business unit in collaboration with the respective Category Trade Marketing Managers.


• Ensure effective use and execution of display rentals to maximize return on investment in the market.

Requirements:

• Education:

1. Bachelor’s degree in marketing or a related field.


2. MBA is preferred.

• Experience: 4+ years of relevant experience within a leading FMCG or Retail organization, ideally in a senior head-office commercial or Trade Marketing role.


• Functional Expertise: Strong understanding of commercial (sales), trade marketing, and ideally sales/operations management.


• Industry Exposure: Experience with multinational FMCG companies.


• Leadership: Demonstrated experience managing both direct and indirect teams over several years.

Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.

This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.