Trade Marketing Specialist

The Trade Marketing Specialist will support the execution of trade marketing initiatives for Coty’s Color category in the Kingdom of Saudi Arabia, ensuring strong in-store visibility, effective promotions, and optimized trade investments.

This role will work closely with the Trade Marketing Manager, distributors, and cross-functional teams to deliver high-quality execution across traditional trade, modern trade, and e-commerce channels, while adapting global strategies to the local KSA market.

Key Responsibilities

• Support the development and execution of trade marketing plans for the Color category in KSA, in line with global and regional strategies.


• Assist in implementing activation plans across traditional trade, modern trade, and e-commerce channels to drive visibility and sales.


• Collaborate with the Trade Marketing Manager on customer and distributor plans.


• Work closely with Sales and Brand teams to translate brand initiatives into effective in-store and online activations.


• Execute promotional calendars, campaigns, and product launches across key retailers.


• Track sell-in and sell-out performance and support in identifying opportunities for improvement.


• Assist in monitoring trade spend and A&CP budgets to ensure efficient use of resources.


• Support demand planning and forecasting processes in coordination with Sales teams.


• Gather and analyze shopper and market insights to support category growth.


• Coordinate with distributors to ensure timely and accurate execution of agreed plans.


• Support in maintaining strong in-store execution, including planograms and visual merchandising standards.


• Adapt global toolkits and campaigns to local market needs under guidance.


• Track and report on campaign performance, highlighting key learnings.


• Conduct basic competitive analysis on pricing, promotions, and market activity.


• Support relationship building with key retailers and partners.

Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, or a related field.


• 2–4 years of experience in trade marketing, sales, or related roles, preferably in FMCG or beauty.


• Exposure to the Color cosmetics category is a plus.


• Basic understanding of the KSA retail landscape (modern trade, traditional trade, e-commerce).


• Strong analytical skills with the ability to work with sales data.


• Good financial awareness; exposure to trade spend management is a plus.


• Proficiency in Microsoft Excel and PowerPoint.


• Good communication skills in English; Arabic is a plus.

Key Competencies

• Commercial mindset with a focus on execution


• Strong organizational and coordination skills


• Attention to detail and ability to follow through


• Analytical thinking and willingness to learn


• Team player with collaborative approach


• Adaptability in a fast-paced environment


• Interest in beauty and makeup trends