Vice President, Marketing

A leading logistics and distribution organization in Saudi Arabia is undergoing a major brand and commercial transformation.

With a strong operational backbone and national presence, the business is now focused on building a modern, consumer-facing brand that drives preference, engagement, and B2C growth within the Kingdom.

The Mandate

This role carries a clear directive:

Transform the brand. Drive measurable growth. Build a marketing engine rooted in deep local consumer understanding.

Key Responsibilities

Brand Transformation (Primary Focus)

• Lead a full refresh of brand identity aligned with Saudi market expectations and cultural context
• Define a compelling, locally resonant brand narrative
• Build a brand presence that connects authentically with customers across the Kingdom

Digital Marketing & Growth

• Own and scale all digital channels with strong emphasis on locally dominant platforms and behaviors
• Develop performance-driven campaigns with clear ROI and measurable outcomes
• Drive customer acquisition, activation, and retention across digital channels

Content & Community

• Build culturally relevant campaigns tied to local trends, moments, and audience behavior
• Develop a strong content engine that drives organic engagement and shareability
• Activate creator and influencer ecosystems with a locally authentic voice

Commercial Impact

• Partner with commercial teams to support revenue growth
• Position the brand as a preferred choice for consumers and businesses within Saudi Arabia

Team & Execution

• Build and lead a high-performing marketing team
• Reduce reliance on external agencies by strengthening internal capabilities
• Establish a strong culture of accountability, performance, and execution

Essential:

• 10–15 years of marketing experience with leadership exposure
• Proven track record in building or scaling consumer brands within Saudi Arabia
• Deep, practical understanding of local consumer behavior, culture, and digital platforms
• Strong performance marketing capability (data-driven decision-making)
• Ability to connect creative output to measurable business results
• Fluency in Arabic and English

Highly Valued:

• Strong familiarity with Saudi digital ecosystems and content dynamics
• Experience operating in high-growth, consumer-facing environments
• Ability to build culturally relevant campaigns that resonate locally

Leadership Expectations

• Operates with strong ownership and accountability
• Brings both commercial thinking and cultural intuition
• Able to move fast, challenge assumptions, and deliver measurable outcomes
• Builds brands that earn attention through relevance, not just spend

Confidentiality

This search is conducted on a strictly confidential basis.

Only shortlisted candidates will be contacted.

• High-impact role with direct visibility to senior leadership
• Opportunity to lead a large-scale brand transformation in Saudi Arabia
• Shape a marketing function with real commercial responsibility