Junior Copywriter - Arabic

Company Description

We are a leading, full-service, integrated, communications and marketing services agency that delivers industry-defining work and next-generation solutions for brands, businesses and organisations. In the Middle East, North Africa & Turkey (MENAT region), our network comprises a hyper-connected, awardwinning network with a presence in 13 cities – including Abu Dhabi, Dubai, Kuwait, Doha and Istanbul. Our team comprises social media experts, digital specialists, creatives, strategists, analysts and PR professionals who believe in the power of collaboration to deliver high-value, high-impact communications and business solutions for our clients. By welcoming outstanding and diverse talents to our team, we complement our sector expertise with specialisms such as content, content production, creative design, creative technology, digital platforms, influencer marketing, integrated media, media relations, social strategy and engagement, strategic planning, and video productions. Weber Shandwick was honored as the PRovoke Global Agency of the Decade (2020), PRWeek Global Best Agency in Middle East (2020), PRCA MENA Large Consultancy of the Year (2022, 2021, 2019) and PRCA MENA Digital Team of the Year (2021, 2020). Weber Shandwick was named to Ad Age’s Agency AList in 2020 and Best Places to Work in 2019, in addition to being certified as a Great Place to Work UAE | Turkey (2022).

We are looking for a highly skilled and imaginative Bilingual Creative Copywriter to produce engaging and compelling content in English & Arabic. The successful candidate will play a pivotal role in developing creative concepts and crafting persuasive copy that resonates with target audiences across various channels and platforms. 

Key Responsibilities:  

1. Content Creation:  

• Write clear, concise, and impactful copy for advertisements, marketing campaigns, social media, websites, and other promotional materials in English and Arabic
• Develop creative concepts and messaging strategies that effectively communicate the client's brand identity and marketing objectives.
• Adapt tone, style, and messaging to suit different cultural nuances and language preferences.

1. Translation and Localization:  

• Translate copy from English to Arabic and vice versa while maintaining accuracy, consistency, and cultural relevance.
• Localize content for target markets, ensuring that messaging resonates with local audiences and adheres to cultural sensitivities and linguistic conventions.

1. Collaboration:  

• Collaborate closely with creative teams, art directors, designers, and account managers to develop integrated marketing campaigns and ensure cohesive messaging across all channels.
• Participate in brainstorming sessions and contribute innovative ideas for campaign concepts, taglines, and storytelling.

1. Research and Strategy:  

• Conduct research to understand target audience demographics, preferences, and cultural influences, leveraging insights to inform content development strategies.
• Stay abreast of industry trends, emerging technologies, and best practices in advertising and marketing communications.

• Minimum of 1 to 2 years of experience as a copywriter in an advertising agency or creative environment.
• Exceptional proficiency in English and Arabic with demonstrated writing and translation skills.
• Strong creative thinking and storytelling abilities, with a portfolio showcasing a diverse range of writing styles and content formats.
• Social media savvy 
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Saudi national preferred