PR/Communication Lead

Key responsibilities:

• Develop and execute comprehensive PR and communication strategies to enhance Resal's brand presence and reputation.
  
• Create engaging content for press releases, articles, blog posts, social media platforms, and other communication channels.
  
• Build and maintain relationships with consumption terminals, media outlets, and industry influencers to secure media coverage and positive exposure.
  
• Act as the primary point of contact for media inquiries and manage media relations, including drafting responses, coordinating interviews, and facilitating media partnerships.
  
• Monitor media coverage and industry trends, and provide regular reports and analysis to the management team.
  
• Collaborate with cross-functional teams to ensure consistent messaging and alignment with business objectives.
  
• Effectively manage relationships with third-party or / and agencies, such as PR firms or creative agencies, ensuring clear communication, collaborative workflow, and timely deliverables.
  
• Plan and execute PR events, product launches, and media briefings, ensuring maximum media attendance and coverage.
  
• Manage crisis communications and develop proactive strategies to address potential issues.
  
• Oversee the development and distribution of marketing collaterals, press kits, and other communication materials.
  
• Stay up-to-date with industry trends, competitors, and best practices in PR and communication.
  

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  
• Proven work experience 3- 5 years as a PR/Communication Lead or in a similar role, preferably in the technology or fintech industry.
  
• Strong understanding of PR strategies, media relations, and digital communication channels.
  
• Excellent written and verbal communication skills in both Arabic and English.
  
• Exceptional storytelling and content creation abilities.
  
• Experience in crisis management and handling media inquiries.
  
• Strong network of media contacts and industry influencers.
  
• Ability to work in a fast-paced start-up environment and manage multiple projects simultaneously.
  
• Strong organizational and project management skills.
  
• Proficiency in social media platforms and knowledge of digital marketing trends.