About Us

Established since 1994, the company pioneered the concept of manufacturing premium-grade individually packaged wet paper towels. With a keen sense of the increasingly sophisticated tastes and demands of the average consumer, the company started the trend of producing accessible and convenient hygiene wipes.


Having established a presence in the market 18 years later and with 5,000 foodservice establishments to its name, the company is  now the leading wet towel producer as well as a key provider of hygiene and food-service products in the region.


Today, Freshening products can be found in over 33 countries. Among its diverse loyal base of customers includes those in industries such as major airlines, global food chains, hotel conglomerates, international cruise liners and prominent hospital groups. Our strong market presence is a testament to the diversity and versatility of our products.