Senior Executive, SEO (Search Engine Optimization) - with Growth Opportunities

ABOUT FRASERS PROPERTY LIMITED

Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services across the property value chain. Listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore, the Group has total assets of approximately S$40.2 billion as at 30 September 2022.

Frasers Property's multinational businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries and more than 70 cities across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and is invested in promoting a progressive, collaborative and respectful culture.

ABOUT THE ROLE

We are seeking a highly motivated and data-driven Search Engine Optimization (SEO) Specialist to join our serviced apartment chain on a fulltime basis, with the responsibility of driving our organic search execution across global Frasers Hospitality sites. The ideal candidate will have at least 3 years of SEO experience and will be responsible for optimizing our website and online presence to drive organic traffic and improve search engine rankings. The successful candidate must be eager to learn, possess excellent analytical skills, and be able to effectively support the team in achieving marketing goals.

WHAT YOU’LL BE DOING

• Perform audits to identify technical and content issues
• A/B test design, execution, and evaluation for critical SEO elements
• Support and apply content strategy, perform keyword research to identify gaps and opportunities.
• Ability to devise creative technical SEO solutions across complex, large and multi-language websites. Make recommendations for improved traffic and conversion and hand off to relevant product and development teams
• Responsible for attaining SEO growth goals
• Develop and execute link building campaigns but within SEO guidelines based on Google releases.
• Generate and analyze quarterly SEO reports for all Fraser properties.
• Monitor and manage SEO performance daily; communicate performance/activities to relevant partners or departments
• Create ad hoc reports for deeper dive investigations into performance trends
• Analytics reviews (eg, Google Search Console, CJA,.) to identify issues and opportunities
• Benchmark and monitor competitor performance and activities.
• Cooperate with SEO agencies on foreign languages content and SEO strategies.
• Present at SEO meetings
• Perform ad-hoc related duties as assigned

WHAT YOU WILL NEED

• Bachelor’s degree in marketing, communications, computer science or any related field preferred
• At least 3 years of working experience in the same role
• Experience with SEO for multilingual/international businesses
• Have an in-depth knowledge on algorithm ranking factors
• Expert knowledge of using (Google Analytics, Webmaster and keyword planner).
• Experience using SEO tools such as Screaming Frog, Ahrefs, SEMRush, SERanking, Google Analytics and SEO related excel/Google sheets functions
• Prior experience in a media agency preferred
• Experience with Google Tag Manager to implement tracking codes and manage tags efficiently is a plus
• Strong written and verbal communication skills.