Senior Marketing Executive (Singapore Office) - Collaborative Environment

Main Duties:

• Identify marketing and promotional opportunities in the market to maximise brand awareness and sales.
• Manage and plan the marketing budget for flagship brands in Singapore and ensure all marketing activity is tracked effectively.
• Provide day to day marketing support to the sales team in Singapore
  • Support the sales organization in selling-in and implementing key account activities 
  • Help manage marketing requests from the sales team and retailers
  • Preparation of weekly EDMs
  • Support Bloom Connect on EDMs and website content e.g. banners 
• Work with sales and marketing team to increase branding in stores both online and bricks and mortar – including window & in-store display installations.
• Coordinate and plan booth for Baby Central (Bloom & Grow’s consumer brand) at consumer expos throughout the year with support from local team.
• Coordinate and manage retailer events, blogger & press events and collaborations with other brands.
• Help to coordinate with media and KOLs for product seeding and relevant coverage of our product range and launches.
• Manage Bloom & Grow Singapore, and other brand Instagram and Facebook Channels to ensuer they are hitting reach, engagement and conversion targets and driving traffic to e-commerce stores.
• Supervise branding on marketplace stores and support E-commerce team for marketplace promotions and sales
• Any other projects assigned by the Company. 

Requirements:

• Diploma or equivalent with formal training in Marketing or related discipline.
• Minimum 5 years working experiences in Marketing, experience in nursery industry is preferred. 
• Experience in merchandising and retail marketing is essential. 
• Experience in working and organizing booths at events including trade shows, consumers expos and retailer events is essential.
• Social Media experience for business is essential (Facebook and Instagram), any additional digital marketing experience is preferred.
• Experience working with vendors, suppliers and agencies is preferred.

What we offer:

• Discretionary Performance Bonus 
• Candidate Referral Bonus
• Birthday Leave 
• Medical Allowance
• Staff Purchase Discount
• Staff Engagement Activities