Marketing Manager

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.

This is a full-time hybrid position, based in Singapore.

We are seeking a talented and experienced Marketing Manager to lead our marketing team and oversee the development and implementation of marketing strategies to generate qualified leads and consultations that achieve revenue targets. The ideal candidate should have a proven track record in creating and executing successful marketing campaigns, as well as exceptional leadership and project management skills.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies that drive qualified leads and consultations to meet revenue targets.
• Lead and manage the marketing team to ensure the successful execution of marketing campaigns and initiatives.
• Grow organic and paid social media channels to increase brand awareness and drive customer acquisition.
• Create and manage events that support the overall marketing strategy and drive lead generation.
• Implement search engine optimization (SEO) tactics to improve search engine rankings and drive organic traffic.
• Manage the company's website to ensure that it is optimized for lead generation and conversion.
• Source and manage partnerships with other companies to increase brand visibility and generate leads and B2B revenue opportunities
• Track and report on the effectiveness of marketing campaigns and adjust strategies as needed to ensure success.
• Liaise with the global marketing team and local sales team to ensure alignment and maximize the impact of marketing initiatives.
• Recruit, train, and manage the marketing team to ensure that they are working cohesively and delivering optimal results.

Qualifications

• Bachelor's degree in Marketing or a related field.
• At least 5 years of experience in marketing management.
• Proven track record of creating and executing successful marketing campaigns.
• Experience with social media marketing, event creation and management, SEO, website management, and partnership management.
• Strong project management skills and ability to work with cross-functional teams.
• Excellent leadership and team management skills.
• Ability to analyze data and draw insights to inform marketing strategies.

What personal qualities are we looking for?

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
• Self-driven and self-directed
• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself
• Desire to up-skill to a senior marketing manager and/or sales professional role

What bonus skills or experience do we look for?

• Deep understanding of digital marketing and social media platforms
• Understanding of marketing integration software
• Event management experience

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependant) with us!
• Up to $1,000 training budget per year- we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe!
• Monthly Team building activities

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!