Director of Sales & Marketing - Positive Work Culture

As Director of Sales & Marketing, you’ll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.

Your day to day

People

• Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers    
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performance  
• Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively
• Recommend or initiate any HR elated actions where needed   
• Drive a great working environment for teams to thrive – connect departments to create sense of one team   
• Interact with outside contacts: guests, vendors, and other contacts as needed  
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue  

Financial

• Hit all personal/team sales goals and maximise profitability  
• Help prepare the departmental budget and financial plans including the hotel marketing plan   
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales  
• Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan  
• Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan 
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel

Guest Experience

• Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients 
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests 
• Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

Responsible Business

• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel 
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
• Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity 
• Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related enquires
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments  
• Ad-hoc duties – unexpected moments when we have to pull together to get a task done

What we need from you

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field  
• Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team
• Strong knowledge of local businesses and business trends required 
• Strong influencing, problem-solving and negotiation skills. 
• Must have a good understanding of market demand and customer purchasing behaviour. 
• Required to build and maintain quality relationships with customers and stakeholders

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us and you’ll become part of our ever-growing global family.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 420 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We've thoughtfully designed our spaces to encourage, support and celebrate great connections. We're also big on meetings and events, a trusted and valued partner for connecting both domestic and global groups alike.

Our branded service style 'Dare to Connect' is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take their initiative and use their personality because they make a crucial difference in the guest's experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.