Medical Sales Representative

Focus:

• Sales Target Achievement and Scientific Promotion of Ethical Products
• Customer Relationship Management
• Analysing sales trends and tracking of accounts
• Product knowledge
• Reporting & Feedback of market news
• Compliance to ISO procedures and Code of Conduct

Duties and responsibilities:

1. Call Coverage

• Regular visits to the targeted doctors in assigned territories
• Pre-call planning and implementation to ensure coverage and frequency KPIs are met
• Maintain an average call rate of 8 to 10 per day
• Prepare call plan quarterly by month, with update on a weekly/monthly basis for approval by superior
• Ensure preparation is made for the planned calls before starting field work for the day
• Timely submission of daily call report
• Update route plan daily if there are any changes
• Update Master Customer List on a regular basis to the management

2. Sales & Promotion

a. Regular review of customer list

• Review and plan medical calls to targeted doctors for specific product messages to ensure increased adoption of the promoted product
• To increase the width and depth of the accounts through – existing, new and lapsed doors

b. Stock Check & Follow ups

• Check stock balance and take/recommend order promptly & adequately
• Check expiry of stocks and remind customers to use them before expiry
• Arrange for returns of the expired returnable/exchangeable stocks if necessary

c. Detailing and Medical Calls

• Detail & promote your assigned products to your assigned doctors and other assigned HCPs such as nurses and pharmacists
• Ensure features and benefits of the assigned products are known to customers
• Apply Sales ACEs effectively
• Constantly remind and improve the HCPs’ adoption of your assigned products through more new patients prescription at the right dose and duration of therapy.
• Negotiate, close and document the sales

d. Building Partnership

• Building partnership with HCPs through better service such as responsiveness and service oriented.
• Promptly follow up on HCPs requests for product information
• Maintain close followup on stock replenishments, returns and other product matters in order to build better business rapport with HCPs
• Propose potential sales expansion solutions to HCPs when the patients prescribed increased and to help them for private sector.

e. Market Intelligence

• Collate doctors’ feedback on your assigned products
• To check on competitors’ activities or potential threats and feedback immediately
• To seek potential sales growth opportunities and propose

f. Complete the Sales Process

• Place orders via ordering system
• Follow-up on sales orders to ensure that the orders have been processed and delivered on time.
• Follow-up on any outstanding issues feedback by customers and seek assistance from superior where necessary.

3. Sales Target Achievement

• Monthly sales forecast after closing on the sales target to be submitted and evaluated with the sales manager on an action plan to achieve the target.
• To track sales performance on a regular basis and be proactive in achieving the target early.
• To achieve sales target on a monthly, quarterly and yearly basis.

4. Sales Analysis and Forecasting

• To analyse sales data to ensure continual improvement in targeting and planning
• To track and update sales data to evaluate achievements

5. Others

• To continuously improve product knowledge by attending Product Training organised by the company and/or principals.
• Review, plan and discuss with Sales management on yearly target.
• To comply with ISO procedures and Code of Conduct
• Assist in conducting market survey when required.
• To support all divisional activities.
• Any other duties assigned.

Requirements:

• Minimum Diploma in Bioscience, Sales & Marketing, or related discipline
• Relevant industry experience in pharmaceutical, healthcare or medical field preferred
• Conversant with MS Office
• Good communication and interpersonal skills