B2B Copywriter

We are context

Context elevates clarity of our marketing efforts and brings new meaning to customer experiences. We are a not too old creative marketing agency who have in the last 15 years, helped reputable technology organisations to conceptualise successful marketing campaigns and produce amazing creative assets.

Are you looking to do real work? Hoping to be seen and recognised for your contributions? We want to talk to you! We take pride in striking a balance through high performance and high level of care within the company. You are not just an employee but a valuable team member who brings unique perspectives and fresh ideas to help us deliver better outcomes. Interested applicants do send your CVs to [email protected] and [email protected].

About the job

Reporting to the Content Strategist, you will be the experienced B2B Copywriter who can produce copy catering to a business audience who is primarily CIO, IT decision makers. You have experience in industries related to technology hardware, SaaS and can effortlessly understand the needs of the decision makers to create compelling copies to engage them. You will create copy for top, middle and bottom of the marketing funnel and have deep experience with crafting engaging copies for social networks, email newsletters, landing pages and more in this role. Collaborating with a team of Account Managers and Creative Designers, you can independently create high-quality content aligned with client objectives.

Responsibilities:

• Conceptualise, develop, and write engaging content for multi-media formats, including campaign collaterals such as brochures, infographics, solutions brief, web content, social media, tailored to a business audience.
• Review and proofread written materials to ensure accuracy, clarity, and consistency in messaging and tone.
• Ensure that all content is aligned to branding guidelines.
• Collaborate with the design team to create eye-catching graphics that complement the copy.
• Collaborate with Account Managers to brainstorm ideas and implement compelling content.
• Present content ideas and creative messaging to clients and prospects.
• Manage end to end process of copywriting from brief to publication.
• Stay abreast of industry trends, best practices and innovations to continually enhance the quality and effectiveness of our copywriting and creative services.

Job Specifications

1. Knowledge and Experiences Required

• Bachelor’s degree in English, Journalism, or a related field.
• Minimum 4 years in B2B copywriting capacity in a marketing/ creative/ advertising agency.
• Ability to tailor copy to our target audience in each stage of the marketing campaign.
• Understanding the business-to-business sales process.

2. Skills Required

• Expert knowledge of B2B Marketing principles
• Superior command of the English language.
• Excellent writing, self-editing, and research skills
• Excellent proofreading skills
• Exceptional organizational and time-management skills

3. Attributes

• Entrepreneurial and quick-witted.
• Ability to work under tight deadlines with multiple clients and projects.
• Meticulous & organised, with the ability to be flexible and accommodating keeping clients in mind.
• Reliability, i.e. Resilience, confidence, stamina, and maturity.
• Personal, enthusiastic, and committed – capable of gaining trust and respect from colleagues, good collaborator.
• Possess a good attitude and willingness to learn.
• Take pride in the agency’s work and output.

Interested applicants do send your CVs to [email protected] and [email protected]