Brand Executive

Responsibilities:

• Support the Marketing Manager in developing brand strategy and management of assigned brand(s).
• Plan and execute brand marketing campaigns and promotion activities.
• Working with Media, Digital, PR and creative agencies, vendors and contractors on planning and delivery in meeting campaign objectives.
• Creation and production of trade-related POS/promotional materials and VMD respecting brand guidelines.
• Managing advertising and promotion funds and assist on the profit delivery of the assigned brand(s).
• Work closely with all key stakeholders and assist in development and execution of trade and in-store activities.
• Perform brand sales analysis and evaluation of advertising and consumer campaign & promotion activities.
• Keep abreast with market trends and new developments utilizing information for business improvement
• Providing market analysis information pertaining to competitors, trends and activities.
• Preparation of monthly reporting materials and necessary submissions.
• Any other work and operational matters assigned by the Marketing Manager.

Requirements:

• Degree in Business, Marketing or equivalent
• Minimum 1-3 years relevant working experience in brand management and/or marketing experience in FMCG industry. Prior experience in Beauty / Cosmetics / retail industry is preferred.
• Possesses strong analytical thinking skills and sense of business ownership.
• Resourceful, creative, good interpersonal and strong presentation and bilingual communication skills.
• Hands-on and able to work with minimum supervision
• Pleasant personality, independent, as well as a self-driven good team player
• Proficient in Microsoft Office.