Trade Marketing Manager, ASEAN

· Design and develop trade marketing strategy and campaigns across ASEAN strategic markets to reach consumers, enabling sales growth for all brands while ensuring the alignment with the brand positioning

· Lead country trade marketing team to maximize the return on investment by centralizing the TM resources and program designs and magnifying best practices and synergies across all countries

· Lead the development and keep improving retail signage, in-store merchandising and e-commerce brand / product across ASEAN, ensuring impact and reflecting our brand equity to drive purchasing intent

Trade Marketing

• Develop an ASEAN integrated trade (sell-through / sell-out) and ecommerce marketing agenda including programs/ campaigns that are aligned with APAC & global brand(s) directions
• Ensure consistent brand(s) identity and messages built on consumer insights, and deploy through working closely with country marketing teams
• Solicit and manage ASEAN centralized agency through design and development of APAC wide campaigns, and ensure deployment across the clusters while tailoring to local requirements
• Identify and deploy process and technology / digital capabilities as required to deliver the desired shopper experience to drive share gains in prioritized consumer segments for both online and offline

Retail Design

· Develop retail design and merchandising guidebook to bring into life the aligned APAC brand(s) positioning

· Provide more shopper value, facilitating decision-making by improving the ease of shopping and reducing friction of in-store buying process.

Team Capability

· Nourish and promote consumer-centric and sellout driven mentality in the Consumer PBU

· Team capability development through leading best-practice sharing among clusters

· Nourish and promote consumer-centric and sellout driven mentality in the Consumer PBU

· Team capability development through leading best-practice sharing among clusters