Digital Marketing Executive

This position reports to the Marketing Manager. Primary role is to carry out market research, planning and executions of digital marketing campaigns for the company. You will have a flair for writing and delivering creative work independently.

Specific Responsibilities

• Content creation and managing company’s social media platforms such as Facebook, Instagram, Website and additional channels that may deemed relevant.
• Guide concepts and design of visual collaterals, e.g. EDMs, Facebook ads, display ads, websites, videos.
• Set up & manage PPC/CPC, remarketing for digital campaigns.
• Monitoring & evaluation of KPIs using GA, analytics tools.
• Collation & analysis of competitors’ data and trend identification.
• Oversee and manage daily operational activities related to order fulfillment, inventory management, and logistics.
• Maintain and update our e-commerce platforms, improve the user experience.
• Providing follow up customer service, attending to clients.

Competencies

• Active participation in curation of digital marketing strategies; setting objectives, managing execution processes and to achieve campaigns’ outcomes.
• Learn to engage stakeholders professionally.
• Gain experience with the usage of digital tools such as graphic tools, video editing software and platforms to achieve desired outcomes.
• Strong background in customer service.
• Knowledge of e-commerce platforms, order management systems, and online sales channels.