Conversion Coordinator (Contract)

Nova Pioneer is looking for a superstar Conversion Coordinator. This is an exciting opportunity to be a part of an innovative network of schools that is developing generations of innovators and leaders who will shape the African Century. This position will report to the Commercial Performance Manager and will require on-campus presence daily and travel between schools.

About the role:
Initial fixed-term contract role with the intention to transition to permanent employment based on organisational need and strong performance.

The Admissions Conversion Coordinator converts early interest into meaningful next steps through disciplined, high-quality parent engagement. This role executes day-to-day outreach (calls, email and WhatsApp) to guide prospective families toward key actions (e.g., booking a tour/assessment, attending an event, starting and completing an application), while maintaining excellent data hygiene and a strong parent experience.

The role works in close partnership with the Commercial Performance Manager, who owns the performance system (targets, metrics, visibility, early flagging and optimisation). The Coordinator executes the engagement cadence, feeds back what is being heard from parents, implements refinements based on performance insights and develops the ability to spot pipeline opportunities independently over time.
 

Key responsibilities for the role include:

Parent engagement execution

• Execute outreach and responses across calls, email and WhatsApp to progress leads efficiently
• Maintain strong service levels for speed-to-lead and follow-up attempts, especially around key events and deadlines
• Provide clear guidance, answer common questions and reduce friction to the next steps
• Maintain a respectful, consistent parent experience across all touchpoints

• Drive lead → application conversion through disciplined follow-up, clear next steps and timely escalation of blockers
• Drive movement to priority actions (tour/assessment bookings, event confirmations, application completion)
• Follow structured follow-up routines to reduce drop-off and improve show rates and completion rates
• Escalate complex cases and sensitive scenarios appropriately (e.g., objections, affordability concerns, special circumstances)
• Ensure clean handoffs when a family transitions into school-led steps

• Execute the daily/weekly conversion cadence and priorities set by the Commercial Performance Manager
• Participate in performance check-ins using shared dashboards and definitions, ensuring actions link to what the data is showing
• Support early flagging by updating CRM promptly and highlighting emerging issues (e.g., low contactability, low show rates, drop in application starts)
  Implement agreed corrective actions quickly (e.g., changing cadence, re-prioritising lists, updating templates)

• Build the ability to identify pipeline opportunities and risk patterns (eg high-intent leads not yet contacted, families stuck at a stage, leads needing a different channel/message, deadlines/events that should drive reprioritisation)
• Proactively surface recommended priority lists and suggested cadence adjustments to the Commercial Performance Manager
• Over time, show increasing independence in proposing conversion priorities and engagement rhythms, backed by outcomes and data

• Share on-the-ground insight that improves upstream strategy (common parent questions, objections, reasons for hesitation, patterns by channel)
• Contribute to testing and refinement of engagement rhythms with the Commercial Performance Manager and Admissions leadership (channel sequencing, timing/frequency, templates and formats)
• Capture learnings consistently so improvements become standard practice, not personal preference

• Maintain accurate CRM updates daily (stage, outcomes, notes, next step, timing, channel used)
• Record consent and communication preferences correctly and honour opt-outs/do-not-contact requirements
  Keep data clean enough that performance reporting is reliable and comparable over time

About You

Experience

• 2–4 years in a high-volume, customer-facing conversion role (admissions, sales support, customer success, call centre, lead conversion)
• Proven experience managing outbound and inbound engagement across phone, email and WhatsApp (or similar messaging channels)
  Strong experience maintaining accurate records in a CRM or equivalent system with consistent follow-through

Advantageous

• Experience in a school or education group (admissions, enrolment, parent engagement) would be advantageous
• Experience working in a metric-driven conversion environment with targets, dashboards and performance rhythms

Skills and capabilities

• Clear, professional communication (written and verbal) with a calm, helpful tone
• High follow-through and organisation (cadences, prioritisation, managing many leads at once)
• Data discipline and attention to detail (CRM hygiene, accurate notes, reliable stage updates)
• Comfort working to targets and using dashboards/metrics to improve performance
• Good judgement and escalation instincts (knowing what to handle vs when to escalate)
• Problem-solving mindset focused on reducing friction and moving families to next steps
• Resilience and consistency in high-volume periods (events, deadlines, peak admissions weeks)

Education (recommended)

• Relevant diploma/degree or equivalent work experience

Working style expectations

• High ownership and strong service mindset
• Structured and consistent execution, especially under pressure
• Comfortable in a fast-moving, multi-campus environment with shifting priorities
• Collaborative, open to feedback and committed to continuous improvement
• Professional handling of sensitive family contexts and strict respect for consent/preferences

HOW TO APPLY

Does working at Nova Pioneer excite you? If so, then apply now!

To apply, please complete the form on the right-hand side of this page. We cannot process applications that are emailed to us.

Please note: Where a copy of your resume is required, copying and pasting from a formatted document e.g. Microsoft Word may not result in the formatting transferring correctly to the final resume. You are encouraged to attach your resume in Microsoft Word® or PDF format to protect formatting.

Applications will be reviewed on an ongoing basis until the right candidate is identified. Only qualified candidates will be invited for interviews. 

WORKING AT NOVA PIONEER

Nova Pioneer is committed to the achievement and maintenance of diversity and equity in employment. Nova Pioneer is a place where our people experience tremendous growth, fast! We invest heavily in the growth of our people because it leads to greater mastery in both us and our students. “Novaneers” work harder and work longer hours than at most schools but as a result, the growth they experience is extraordinary. We offer consistent and ongoing professional development and provide clear career pathways that ensure that our people are always achieving their personal and professional best. Nova Pioneer has a highly energetic, entrepreneurial environment where our people get to bring their creative and innovative ideas to life. We look for people who are flexible and who are able to adapt and respond quickly to adversity with a positive, can-do attitude (there are no problems, only solutions!). We welcome challenges and roll with the punches because it makes us, and our students, better. There is no problem too big for us! We work hard but we also have a lot of fun together. We bring infectious energy and enthusiasm to everything we do because joy fuels the hardest work and learning. Read more about our culture principles here. 

Please Note:

• Nova Pioneer may appoint and/or expire the posting of this advertisement at their own discretion.
• If you have not been contacted within 30 days of the closing date of this advertisement please consider your application as unsuccessful. 

Nova Pioneer, in line with the POPIA (Protection of Personal Information Act) will attempt to ensure the confidentiality of all applicants for this role. All reasonable measurements will be in place to protect personal information but it will be used for recruitment and employment purposes. By submitting your application with Nova Pioneer, you are recognising and accepting this disclaimer.

Nova Pioneer will never request an application fee from candidates. If you are contacted with a request to pay a fee from someone claiming to be a Nova Pioneer Talent or Recruitment representative, please do not pay them and report it to us immediately on [email protected] or [email protected].