Manager, Digital Marketing

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

We are seeking a visionary and strategic Manager, Digital Marketing to join our dynamic team in Johannesburg, South Africa. As a key leader in our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, customer engagement, and business growth.

• Develop and execute comprehensive digital marketing strategies aligned with overall business objectives
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and excellence
• Oversee the planning, implementation, and optimisation of digital marketing campaigns across various channels
• Analyse campaign performance, user behaviour, and market trends to inform data-driven decision-making
• Manage relationships with external agencies and vendors to ensure seamless execution of marketing initiatives
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints
• Stay abreast of emerging digital marketing trends and technologies, implementing new approaches as appropriate
• Develop and manage the digital marketing budget, ensuring optimal resource allocation and ROI
• Present campaign results and strategic recommendations to senior leadership

• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaigns
• Demonstrated expertise in digital marketing platforms, including Google Analytics, Google Ads, and social media management tools
• Strong knowledge of SEO, SEM, and content management systems
• Proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
• Experience managing and mentoring a team of marketing professionals
• Excellent project management skills and familiarity with relevant software
• Strong leadership abilities with a strategic and innovative mindset
• Outstanding communication and interpersonal skills
• Up-to-date knowledge of digital marketing trends and best practices
• Relevant digital marketing certifications (e.g., Google Analytics, Google Ads) are desirable
• Understanding of the South African digital landscape and consumer behaviour is advantageous

Behavioural Competencies:

• Adopting Practical Approaches
• Challenging Ideas
• Checking Things
• Developing Expertise
• Embracing Change
• Examining Information
• Exploring Possibilities
• Interacting with People
• Interpreting Data
• Making Decisions
• Meeting Timescales
• Providing Insights

Technical Competencies:

• Analysing and Interpreting Information
• Brand and Product Activations
• Brand Reputation Management
• Client Journeys and Personas
• Client Value Propositions
• Data Driven Digital Marketing
• Developing Marketing Insights
• Digital Analytics and Reporting
• Digital Media and Advertising
• Measuring Marketing and Communication