At RCL FOODS we see and do things differently. We think bigger, work smarter, and collectively work as a team to achieve our ambition; MORE food to MORE people, MORE often!
RCL FOODS is looking for a confident, curious, and energetic Assistant Brand Manager to join our Marketing Team . The role will be based in Westville and report to the Brand Manager .
The ABM will support the Sunbake Brand Manager to drive growth of the brand within the category through execution of the annual brand plan activity and will ideally possess the following:
- Strong work ethic – proactive; deadline driven; displays structure in their way of working, is detail orientated & delivers high standards of work.
- Resilient - can work under pressure and manage senior levels of authority, is respectful and mature in their approach to work and team.
- Strong communication skills
- A passion to learn & is curious.
- Works well, both on their own and within a team.
Minimum Requirements
A Diploma in Marketing Management (3 years) or Marketing Related degree.
Minimum of 2 years relevant Marketing experience in a similar role and environment.
Ideally with some FMCG experience.
Able to run multiple complex projects at a time.
Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into Action.
Bias for action and drive – willingness to get things done.
Strong financial and numeracy skills. Working with basic data analysis and budget management.
Rigour and order – ability to identify important issues and works through complex problems in an accurate and in-depth way.
Microsoft Packages – Intermediate to Advanced.
| Duties & Responsibilities | Brand Custodianship and Communication Support: - Provide support to the Brand Manager in his/her role.
- Contribute to the development and execution of the annual brand strategy.
- Play a key role in brand guardianship – ensuring all communications and materials adhere to brand guidelines.
- Execute and project manage agreed activities emanating from the marketing strategy and brand plans across a range of channels.
- Manage the Sunbake micromarketing plans.
- Conduct brand audits and competitor reviews for annual brand planning process.
- Develop agency briefs and manage some interaction with agencies and partners, including RCL FOODS internal in-house Studio.
- Assist in the identification and development of brand building ideas.
- Support the management of digital content creation and social media content lens.
- Closely monitor and analyze sales volumes, market share trends and competitive activity.
- Campaign reporting and optimization and share and present learnings with broader marketing team when appropriate.
Brand Innovation Support: - The marketing strategy and brand plans across a range of channels.
- Project management and leadership of small and medium innovation projects (quantified by the business as bronze, silver).
- Co projects lead big innovation projects (Gold and platinum).
- Work closely with project management team of specialists on BOSCARDS and Gate document process.
Stakeholder Management: - Work closely with Customer & Customer Marketing team on execution of instore initiatives and promotions.
- Work closely with CMI team to leverage consumer insights to support execution of marketing plans.
- 3rd party agencies (Media, Strat, Creative and digital) as well as in house studio X.
Administration: - Administer and manage budget, raising POs, invoices.
- Manage NPD gate documents and process.
- Maintain and safeguard records, reports and NPD files.
- Project management of key marketing activities for the brand that form part of the annual brand plans.
- Executional support of Marketing communications initiatives across digital, instore, promotions and above the line, packaging.
- Project management support and delivery of key innovation projects for the brand – renovation and NPD.
- Campaign analysis and reporting.
- Budget management, tracking and commentary on a regular basis.
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