Marketing Manager - Hospitality

A prestigious and historic destination nestled in the heart of one of Cape Town’s scenic Wine Valley's. Renowned for its award-winning wines, luxurious accommodations, exquisite dining experiences, and rejuvenating spa services We are seeking a dynamic and strategic  Hospitality Marketing Manager to join our esteemed team. The successful candidate will be responsible for overseeing the marketing efforts across multiple facets of our hospitality offerings. From crafting compelling campaigns to cultivating brand partnerships, this role will play a pivotal part in driving awareness, engagement, and revenue generation for the Estate’s diverse portfolio.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies tailored to each area of hospitality, including dining, accommodations, and spa services.
• Collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives.
• Manage digital marketing channels, including website, social media, email campaigns, and online advertising, to optimize reach and engagement.
• Cultivate strategic partnerships with local businesses, influencers, and organizations to enhance brand visibility and drive customer acquisition.
• Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscapes, informing future marketing efforts.
• Monitor and evaluate the performance of marketing campaigns, utilizing data-driven insights to iterate and optimize strategies for maximum impact.
• Stay abreast of industry developments, best practices, and innovations in hospitality marketing, continuously seeking opportunities for innovation and improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field.
• Proven experience (3-5years) in marketing roles within the hospitality industry, with a focus on food and beverage, accommodations, and/or spa services.
• Strong understanding of digital marketing principles, including SEO, SEM, social media, and email marketing.
• Exceptional communication skills, with the ability to articulate complex ideas clearly and persuasively.
• Strategic thinker with a creative mindset and a keen eye for detail.
• Demonstrated ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
• Proficiency in marketing analytics tools and platforms, such as Google Analytics, Adobe Analytics, or similar.
• Passion for hospitality, gastronomy, and luxury experiences, with a commitment to delivering exceptional guest satisfaction.