Media Strategist

The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcasting Corporation. This was followed by the enactment of the Broadcasting Act NO. 4 of 1999 in which section 7 allowed for the establishment of the SABC. Each of the radio and television services under the SABC portfolio are licensed separately by the Independent Communications Authority of South Africa (ICASA) and required to adhere to their respective license conditions, and the provisions of the Broadcasting Act as well as the Broadcasting Charter. Over the years, the public service provider has demonstrated unwavering commitment to the delivery of its mandate through showcasing content aimed at informing, educating and entertaining its audiences. Its portfolio includes 19 radio stations and 5 television channels which command millions of audiences on a daily basis.MAIN PURPOSE OF THE POSITION: To synergize Strategic Media solutions nationally in order to provide Sales with Client and Market insights and ensure that Sales' revenue targets are achieved.

KEY ACCOUNTABILITIES:

Develop and present media strategies that are in line with media industry developed communication strategies Source relevant and insightful information about the Media landscape. Analyze and interpret media and industry development information to maximize sales opportunities for the organization. Monitor advertising media and client activity to deliver key learnings, which ensure competitive media strategies Assist sales management to develop client-specific strategies including new business acquisition, dropped off business, pricing strategy, and rate cards. Extract and analyze information to understand consumer requirements and needs (Both in terms of product/service and brand). Develop and present media strategies reflective of the client's communication strategies. Provide tracking of audience viewership information and insights (proactive/reactive) Exploring innovative market intelligent - use of bespoke/desktop research tools where necessary Define and interpret audience and market value to marketers' communication objectives Develop multimedia planning schedules Analyse and provide post campaign information across platforms/clients Contribute to brand and market client workshops with provision of insights. Assist sales management with client commitment reviews and annual commitment negotiation strategy/planning. Collaborate with Trade Marketing in packaging insights for the Trade/industry to build demand generation Ensure adherence to SABC policy and procedures Establish, manage and maintain positive relationships with all internal and external relationships. Forge and manage strategic relationships with the advertising and media industry forums (e.g.: AMASA, AMF etc.) for organizational representation and influence.

REQUIREMENTS:

National Diploma / Bachelors Degree (NQF 6/7) in Media/Sales & Marketing/Communications/Advertising related fields Minimum 3 years Media sales / Media strategy / Media planning / Strategic planning / Media research experience High level of computer literacy (MS Word, PowerPoint, Excel) Innovative and also able to use and present analytical data in a creative manner Valid driver's license Knowledge of advertising industry and corporate market Strategic Orientated Efficiency in the use of industry systems e.g. TELMAR, ARIANNA, and ADDYNAMIX, Digital planning tools, etc. Good communication (Verbal & written), interpersonal, and presentation skills Persuasive, able to influence attitudes and opinions of others, and skillful at negotiating Attention to detail Analytical and problem-solving ability Customer services orientated