Creative Strategist

Welcome Tomorrow is your trusted growth partner. We build sustainable online growth strategies by encompassing deep analytics, consumer-driven creatives and automated media campaigns management. Role Description At Welcome Tomorrow, we believe that Creative and Performance marketing teams should sit together. We're looking for a Creative Strategist to work with our clients on the production and realisation of original concepts and innovative creative mechanics for their paid media campaigns. Your missions will encompass the following: Conceptualising and designing high-impact static, video and UGC creatives to help our customers gain competitive edge Owning the project management of our entire ad creation process to help our team stay on track with creative research, delivery and testing Auditing the brand and products of our customers to deeply understand their industry and define the most effective communication angles they should adopt to resonate close to their end customers Conducting competitive research to identify our customers environment and draft creative best practices for a given industry and market Working closely with our Paid Media Managers to build content that optimally fits marketing channels and share performance insights Being the connecting link between data and creatives to understand the performance of your work through an iterative A/B testing approach Being on the constant lookout for new formats, hooks, scripts, and angles, ensuring our content is always one step ahead Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow Qualifications You have: 3+ years of experience in a creative agency or freelance work Mastery of Figma and Photoshop Experience designing creatives for ad campaigns (ex: Meta, Google Ads) A portfolio of work showcasing your design & animation mindset and skills Excellent interpersonal and relationship skills to maintain customer relationships A permanent curiosity, sense of observation and repartee, a strong feel for advertising Understanding of performance-based marketing strategies Familiarity with new and traditional brand channels and media Bonus: You have experience working with Notion (ideally, you are Notion Essentials Certified) Experience working in a start-up and dynamic environments Experience working with After Effects or Illustrator Experience working with Google Web Designer and building dynamic HTML5 creatives