Nando's's job vacancy, Career and Recruitment Job title : Digital Marketing Manager IMEA - JHB jobs in Gauteng Job Location : Gauteng, Jagersfontein Deadline : June 10, 2024 Quick Recommended Links
Minimum Requirements
- Degree or equivalent NQF level 6 qualification in marketing (specializing in Digital Marketing)
- Driver’s License
- 5 - 8 years’ experience in an advertising environment with digital marketing, or digital media specialist experience
- 1-2 years’ experience in a mid-senior marketing or advertising role.
- Experience in direct marketing (below the line)
Knowledge
- Knowledge of budget management and finance (Intermediate)
- Knowledge of CRM (Intermediate)
- Oral and written communication skills (Advanced)
- Knowledge of Digital Media platforms/publishers; DV 360, Google Ads, META Business Manager, Twitter (X) Ads, AdRoll, AdColony etc.(Advanced)
- Knowledge of Digital Media Planning, Operations & Measurement (Advanced)
- Knowledge of Media Analytics & Insights tools/platforms (Advanced)
- Ability to design and execute digital media campaigns. (Advanced)
- Knowledge of POPI (Intermediate)
- Ability to develop and monitor ROI & KPIs(Advanced)
- Ability to collaborate and coordinate with internal & external teams.(Advanced)
- Project Management (Intermediate)
Duties and Responsibilities
Digital Strategy development and execution
- Design digital media campaigns aligned with business goals.
- Co-create and implement Nando’s Digital Media quarterly project plans as aligned to the Digital Marketing Strategy, incorporating consumer media trends and media consumption habits in SA
- Develop and manage substantiated, innovative and consumer driven digital initiatives to deliver against key business targets
- Partner with Nando’s comms & agency partners to execute the social media strategy and associated activities on various platforms
- Work with agencies to devise online sales approaches through owned channels
- Manage the strategy and execution of paid media marketing efforts through a variety of digital marketing channels
- Suggest and implement direct marketing methods
- Regularly track and get insights into competitors’ strategies
- Analyze the performance of each campaign and make optimization suggestions, i.e. budget adjustments, targeting strategies to maximize return on investment.
- Intermediate knowledge of Search Engine Optimization principles.
- Generate and manage tags and assist with keyword analysis
- Stay up to date with industry regulations and best practices for data privacy and protection in digital marketing.
Digital Communication Management
- Enhance the Nando’s Brand in all digital initiatives and guard the integrity of the organisation within the digital media space.
- Support local, regional, and international marketing teams in the identification, planning and execution of new & always on digital media initiatives.
- Support and manage cross-functional teams and develop media campaigns to ensure that digital objectives are accomplished within the prescribed time frames and funding parameters
- Work with the Insights Team to assess the ROI and success of Digital marketing campaigns
- Monitor the content of all online platforms to ensure that it is accurate, updated and correctly branded
- Work with digital agencies to deliver projects and solutions whilst monitoring and reporting on user engagement
- Drive the monthly analysis of all digital channels and consumer learnings from online reporting tools
- Analyse data from third-party sites hosting Nando’s digital content to identify trends and business opportunities
- Analyse the results of existing digital marketing campaigns and provide recommendations for future campaigns
- Oversee the timeous loading of new web content, including web stories and press releases
- Manage relationships with all external service providers, including the digital media agency and creative third-party suppliers
- Update the Nando’s menu on all online channels
- Execute all digital activities in line with the Nando’s Annual Promotional Calendar
- Prepare and deliver presentations to senior levels relating to digital marketing
Business Enablement through Digital Marketing
- Drive the delivery of digital platforms to achieve business objectives, including CRM, online ordering, and e-Programs to impact the customer experience
- Provide guidance on the use of data and social media platforms in line with SA legislation
- Review new technologies to ensure that Nando’s remains current regarding developments in digital marketing
- Review the conversion rates reports and suggest improvements to the Nando’s website, managing any future re-designs of the website
- Work with design, marketing, and technical specialists to oversee long term improvement programs including major redesigns, incremental changes, and page-specific testing
- Maintain a marketing automation infrastructure and implement best practices, including guidelines for emails, landing pages and campaigns
- Conduct digital pilots for testing and reporting purposes to develop best practices that can be replicated across the organisation
- Adhere to audit, regulatory and compliance requirements
Budget and Financial Management
- Provide input into the development and implementation of the annual digital media budgets.
- Ensure all resources are properly leveraged for maximum business results.
- Develop campaign/ project specific budgets
- Monitor adherence to campaign/project budgets and propose cost-saving measures where appropriate
- Accurate forecasting of returns and assessment of past campaigns. (anticipate future outcomes)
- Manage all costs including agency fees, media fees as well as production and distribution costs
*Media / Advertising / Branding jobs in south africa
*Digital Marketing Manager IMEA - JHB in Jagersfontein