Marketing Coordinator

Spartan is a 35 year old finance company - that only serves Small & Mid-sized businesses by providing:

• .. Growth Finance [projects and contracts]
• .. Asset Finance [equipment/machinery/technology/software/office

fit-outs] ... Working Capital Finance [bridging finance or re-financing] And if your business sells equipment/machinery/technology/software/office fit-out, then:

• .. by joining our unique Spartner program
• .. we provide financing to your customers

We're 100% SME focused - with entrepreneur-centric financing. Financing that backs entrepreneurs.Job Description As a Marketing Coordinator you will be responsible for creating and implementing marketing strategies and plans. The role will include, but not limited to: Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria. Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns. Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets. Drive go-to market efforts of tailored products Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns. Oversee social media marketing efforts to engage with our target audience and drive brand awareness. Utilize Google Ads and other online advertising platforms to reach potential customers effectively. Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly. Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatherings Internal communications Desired Skills and Experience Bachelor's degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field. Minimum of 2 years of experience in marketing, with a focus on B2B marketing. Strong analytical skills with the ability to interpret data and make data-driven decisions Content Writing skills Google Analytics CRM software systems WordPress Themes experience Proficiency [or ability & willingness to learn] with various marketing platforms & marketing software tools Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams. Required Disposition Someone who is happy to work alone, but also comfortable in a team Curiosity with constant holistic learning Problem solver Take initiative and responsibility Managing priorities effectively Someone who is self-aware An eye for detail Techno savvy Team player Someone who wants to contribute to building South Africa Empathetic to the struggles of entrepreneurs and SMEs