Marketing Manager at Radisson Hotel Group

Marketing General

• Conceptualisation of the hotels Marketing and Communications Strategy in consultation with the Area Marketing & Communications team and General Managers
• Monitor trends in all relevant media to ensure brands and hotels are up to date with market and monitor competition activity in media
• Ensure close relationships with relevant media to ensure cost effective and creative ways to increase brand awareness and effective campaigns and activities. Online Offline
• Local adaptation of Corporate, Area and Regional campaigns
• Identify potential outbound promotional opportunities together with ASO.
• Ensure a coherent brand message and tone of voice
• Deliver creative, innovative and effective advertising, collateral, sales tools for each of the hotels.
• Responsible to ensure all text content, imagery, videos on owned and 3rd party B2C and B2B channels are on brand and content scores are at 100% and regular self-audits are in place.
• Ensure all tools and systems available and recommended by RHG are used (mandatory and optional)
• Work closely with sister hotels in the city / country to increase synergies

PR & Communications

• Develop and implement PR, digital communication and social media plan to promote the hotels and brand within the media landscape in the hotels identified key feeder markets, in cooperation with the Area Support Office
• Serve as the liaison between Area Support Office and the hotel team on all communication matters
• Promote the hotels, brand, destinations and hotel spokespersons through social media network, trade shows and all media and influencer activities and events
• Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
• Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to achieve the stipulated PR objectives.
• Develop and maintain media and influencer lists for use on regional basis in liaison with the corporate PR agency and Area PR team.
• Write, edit and submit news releases to the media within the hotels key feeder markets, i.e. domestic, etc.
• Ensure hotels and brand awareness and positioning using relevant partnership connections and institutional PR within the local community.

B2B and B2C Marketing

• Establish the annual B2C and B2C Marketing plans for the hotel
• Set up of all B2C and B2C tactical and brand marketing activities for Corporate & MICE and Leisure

Ensure a coherent brand message and tone of voice Deliver creative, innovative and effective advertising, collateral, sales tools Develop online content for B2B and B2C activities

• Develop targeted consumer acquisition, retention & engagement plan

B2B and B2C databases Direct marketing communication Leverage the Radisson Rewards program: individual members, MP, Travel agents and travel arrangers

• Develop cost effective media plan
• Manage & develop strategic B2B and B2C partnerships & sponsorships
• Monitor consumer data, ROI leisure campaigns, market research,

CRM and Loyalty

• Ensure effective database management in each hotel, separately
• Establish procedures in order to increase database in the hotels several guest touch points and use it effectively to communicate messages and also to add in Central Marketing Database
• Support the hotel in order to reach enrolment goals for Radisson Rewards and various RHG Loyalty programs in cooperation with ASO.
• Drive Radisson Rewards for Business in cooperation with ASO
• Ensure effectiveness of Loyalty Programmes in general including insurance of member engagement and support of acquisition of new members for various RHG Loyalty programs

Branding

• Ensure each hotel is aware and in line with company brand standards
• Carry out regular audits for brand standards and compliance
• Ensure operating entities are always in line with brand standards
• Ensure all collateral are up to standard and Brand Artwork Tool is being used to its maximum capacity

Partnerships

• Effectively optimize the companys existing partners through joint promotions and events
• Source local partners for each hotels activities
• Identify potential partners for the Area Support Office (ASO) for wider regional activities

Digital Marketing

• Identify and implement solutions in order to drive revenue through on-line channels and direct purchase influenced by on-line messaging for each hotel.
• Review SEO and SEM, META Search engine programs and Display programs in coordination with ASO
• Review each hotels online strategies and assist with online campaigns to ensure correct target market and high ROI.
• Developing online strategies and implementation of online activities for the hotel based on joint property plans and in lieu of Commercial Focus Group or Smart Funding activities.
• Ensure correct content and tools are applied to brand web
• Use RHG and industry analytics to measure effectives of online initiatives and report to all GM, wider Commercial team and ASO.

Social Media

• Manage the execution of the companys social media strategy
• Online reputation management for each hotel based on social media and review sites monitoring
• Create and execute frequent promotions on multiple social media channels
• Compose engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, and Instagram for corporate, brand and hotel accounts and LinkedIn for executive profiling for relevant stakeholders.

Skills Possess a Yes I Can! spirit