Marketing Manager: CSI & Sponsorships

The Coronation team is looking for a marketing professional to oversee CSI projects & events, corporate sponsorships. The individual must have a proven track record in strategic marketing delivery and execution of marketing activities. The candidate should have a passion for social impact and community relations. The role requires an individual that applies exceptional attention to detail, the ability to manage multiple projects, excellent partnership management with a thorough approach to all planning and execution of all outputs related to the role.

CSI Programme Management:

• Responsible for all Coronation long-term CSI programmes and partnerships.
• Engagement and co-ordination of the Coronation Capsule programme to ensure integration and collaboration between partners.
• Develop metrics and measurement criteria for the annual evaluation of all CSI partners and beneficiaries to ensure ongoing alignment with the Coronation CSI strategy and accurately assess impact.
• Strategically develop and assess Coronation's initiatives to continuously evolve and adapt our approach, ensuring alignment with the changing needs of the communities we support.
• Implementation of additional programmes to support the CSI strategic pillars being education, financial security, entrepreneurship, and food security.
• Responsible for formal report backs at various forums, Coronation CSI committee; Social Ethics and Transformation committee; and Foundation Trustees.
• To vet, monitor & approve ad hoc internal and external sponsorship requests that are aligned with Coronations CSI overall intent.
• Conduct ongoing research to gather data pertaining to Coronations CSI pillars and deepen understanding of community challenges.
• Drive all internal campaigns to support additional social impact opportunities e.g., Mandela Day etc

Sponsorship Management:

• Oversee all Corporate sponsorship efforts supporting broader brand objectives, including evaluating sponsorship opportunities against established guidelines.
• Plan, manage, and implement brand exposure and activation at Coronation-sponsored events.
• Report on the progress and success of sponsorship activities, including media exposure.
• Where applicable, brief PR agency to conduct pre- and post-event media planning, ensuring optimal channel selection to maximize press and communication coverage.

Event Management:

• Oversee logistics and project management for sponsorship and CSI events, focusing on continuous improvement, innovation, and enhancing client experience. With the support from the marketing coordinator, this involves coordinating with event organizers and managing supplier deliverables.
• Responsible for all supporting communication materials, including invitations, promotional items, and event signage.
• Conduct post-event debriefs and provide comprehensive reports.

Budget Management:

• Responsible for annual budget planning for Coronation's CSI initiatives, including liaising with long-term partners to forecast costs and obtaining approvals from the relevant committees and trustees.
• Collaborate with the finance team to administratively track, maintain, and update CSI budgets monthly.
• Scrutinize all costs to ensure they deliver value to the business.