Sales Representative

Summary

A reputable distributor of premium alcohol brands, is currently seeking a Sales Representative - Main Market. The client is specifically interested in an individual who exemplifies collaborative and leadership teamwork, maintains a professional approach, and draws inspiration from creativity. The Sales Representative will ensure the effective implementation of the company’s sales strategy in Polokwane (to be based of Polokwane) – Covering areas such as Tzaneen and Thohoyandou.

The incumbent will service outlets in both the on-trade and off-trade within the indicated area.

Duties & Responsibilities

Brand Availability and Sales Volumes:

• Strategically attain channel-specific availability targets.
• Ensure precise execution of brand availability across channels.
• Elevate brand equity as a primary catalyst for all initiatives and engagements.
• Innovate to amplify sales volume.
• Channelize brand prioritization to maximize volume.

Promotions and Brand Visibility:

• Execute promotions in alignment with brand equity standards.
• Channelize promotions for optimal brand-channel synergy.
• Implement the National Promotions Strategy meticulously.
• Monitor and optimize promotion ROI.
• Enhance brand visibility via imagery, displays, uniforms, menus, and merchandising.

Operational Excellence:

• Methodically administer and update call cycles.
• Achieve 100% adherence to the call cycle.
• Ensure accurate coding of all outlets.
• Fulfill all requirements during representative calls.
• Timely completion of administrative and reporting tasks.

Consumer Interaction:

• Responsibly engage with consumers across all touchpoints.
• Gather consumer data aligned with target demographics.
• Relay consumer insights and expectations effectively.

Financial Asset Management:

• Adhere to quantity and cycle discount parameters.
• Prompt completion and submission of PODs and credit notes.
• Maintain and upkeep company vehicles.
• Manage vehicle mileage within budgetary limits.
• Responsible handling of promotional stock.

Desired Experience & Qualification

• 3 Year Tertiary Education (Beneficial)
• 2-3-Years Relevant experience – NB experience within FMCG / Beverage industry experience will be preferable
• Product, service knowledge and understanding of category management
• Knowledge of marketing and accounting principles
• Computer literate
• Ability to conceptualise and negotiate
• Customer orientation
• Sound interpersonal skills and creativity (big picture thinking)
• Team player and ability to work independently using initiative
• Endurance and ability to tolerate extended hours