A Senior Performance Marketing Manager is a data-driven marketing professional responsible for developing, implementing, and optimising marketing campaigns across various digital channels to achieve specific business objectives. They act as a strategic leader, leveraging their expertise to generate strong ROI and drive measurable growth.
Responsibilities:
- Strategic Planning & Management:
- Develop and implement comprehensive performance marketing strategies aligned with overall business goals.
- Conduct market research and competitor analysis to identify opportunities and optimize campaign performance.
- Set clear campaign objectives and KPIs (key performance indicators) to track success.
- Manage budgets effectively, allocating resources across different channels and tactics.
- Campaign Execution & Optimization:
- Oversee the execution of paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- Manage and optimize organic reach through SEO and social media marketing strategies.
- Work collaboratively with creative teams to develop compelling ad copy and landing pages.
- A/B test different campaign elements and landing pages to identify the most effective combinations.
- Stay updated on the latest marketing technologies and platforms to identify new opportunities.
- Data Analysis & Reporting:
- Utilize marketing analytics tools to track campaign performance, measure ROI, and identify areas for improvement.
- Translate data insights into actionable recommendations for campaign optimization.
- Generate regular reports to communicate campaign performance to stakeholders.
- Teamwork & Leadership:
- Provide guidance and mentorship to junior team members.
- Collaborate effectively with cross-functional teams (sales, product, design) to achieve marketing goals.
- Foster a data-driven culture within the marketing department.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
- 5+ years of experience in performance marketing with a proven track record of success.
- Strong understanding of digital marketing channels (paid search, social media advertising, display advertising, etc.).
- Expertise in marketing analytics and data visualisation tools (e.g., Google Analytics, Looker, Tableau).
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Passion for staying up-to-date with the latest digital marketing trends and technologies.
Nice to Have:
- Experience in B2B (business-to-business) marketing (if applicable).
- Experience with marketing automation platforms.
- Working knowledge of web development and conversion rate optimization (CRO).
- Proven leadership experience managing a performance marketing team.
Overall, a Senior Performance Marketing Manager plays a vital role in driving business growth through data-driven marketing strategies and campaign optimization.
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