SEO Manager

The SEO Manager is responsible for developing and executing effective SEO strategies for client websites and  campaigns that enhance organic search visibility and drive web traffic to support the overall business  objectives. The incumbent will also be responsible for collaborating with cross-functional teams to optimize  website content, managing keyword research, and analyzing SEO performance to ensure alignment with brand  goals.

The role requires analytical thinking, innovative solutions, effective communication, proactive leadership, and  adaptability for optimizing SEO strategies in a dynamic, fast-paced environment.

Education, Qualifications, and Experience:

• Bachelors degree in Marketing, Business, Information Technology, or a related field
• Minimum of 3-5 years of experience in SEO or a similar digital marketing role
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs), CMS environments, and understanding of HTML/CSS
• Proven experience improving SEO performance and achieving substantial growth in traffic and search engine rankings

Responsibilities:

• SEO Strategy Development: Create and implement comprehensive SEO strategies that align with the client teams objectives and target audience.
• Keyword Research and Analysis: Conduct in-depth keyword research and competitive analysis to identify opportunities for content optimization.
• Website Optimization: Oversee the optimization of website content, structure, and technical SEO elements to enhance search engine rankings.
• Content Collaboration: Work closely with content teams to ensure SEO best practices are integrated into content creation and marketing campaigns.
• Performance Monitoring: Regularly track, analyze, and report on SEO performance and adjust strategies as necessary to improve rankings and organic traffic.
• SEO Trends and Updates: Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to adapt strategies and tactics accordingly.
• Link Building: Develop and execute link-building strategies to enhance domain authority and relevance.
• Cross-Functional Collaboration: Collaborate with developers, design, and marketing teams to implement SEO recommendations and drive overall digital marketing performance for a range of clients.