1919 - Digital Performance Marketing Specialist

We are looking for a results-driven Digital Performance Marketing Specialist to join our Marketing team. This role is responsible for planning, executing, and optimising digital campaigns across paid media, lifecycle touchpoints, and social media channels. You’ll manage performance-driven initiatives, build multi-step customer journeys, and collaborate cross-functionally to drive ROI, retention, and brand presence across regions.

This role works closely with Product Marketing, Content, Design, and Regional Marketing Teams in South Africa, the UK, Benelux, Germany, and Australia.

1. Paid Media Campaign Planning & Funnel Execution

• Develop and manage paid campaigns across Google Ads, Meta, LinkedIn, and other platforms
• Build and optimise full-funnel customer journeys from awareness to conversion and loyalty
• Launch upsell and cross-sell campaigns for product extensions (e.g., cameras, driver tools, plug-ins)
• Align campaign messaging and visuals with content, product marketing, and brand
• Track and report on digital media budgets, pacing, and ROI

2. Performance Analytics & Optimisation

• Track and analyse campaign KPIs: CPL, ROAS, CAC, CVR, LTV
• Build and maintain dashboards (GA4, Looker Studio, HubSpot, etc.)
• Run A/B and multivariate testing on ads, landing pages, emails, and CTAs
• Deliver monthly insights and optimisation recommendations tied to campaign goals

3. CRM & Lifecycle Marketing

• Develop and manage automated lifecycle campaigns to support onboarding, renewal, and feature usage journeys.


• Create segmented customer audiences based on engagement, usage, product type, and region.


• Implement trigger-based campaigns aligned to lifecycle stages to drive retention, upsell, and re-engagement.

3. Social Media & Organic Digital

• Oversee social media planning performance tracking


• Collaborate with the content team on editorial calendars and asset briefs


• Monitor channel growth, engagement metrics, and implement best practices


• Integrate organic and paid social strategies for a cohesive channel approach

4. Cross-functional & Regional Collaboration

• Partner with regional marketers to localise and adapt digital campaigns for each market
• Coordinate with teams to adapt messaging based on local regulatory and cultural needs
• Work with internal teams to extract messaging and repurpose content into digital formats
• Ensure digital performance activities are aligned with the broader marketing and brand strategy

Qualifications and Experience

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
  
  
• 3–5 years of experience in digital marketing, performance marketing, or CRM/lifecycle marketing
• Proven success managing paid media across Google, LinkedIn, Meta, and programmatic platforms
• Experience with campaign execution platforms: Google Ads Manager, LinkedIn Campaign Manager, Meta Business Suite
• Experience with CRM tools like HubSpot, Salesforce, or similar
• Strong data analysis skills and proficiency in GA4, UTM tracking, and Looker Studio
• Familiarity with social media management tools and strategies for B2B
• Understanding of global campaign execution and working with multi-region teams

Skills & Competencies

Requirements:

• Strong command of platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager.


• Working knowledge of CRM systems (e.g., HubSpot, Salesforce, or similar).


• Analytical and data-driven mindset with the ability to translate performance into insights.


• Experience with GA4, Looker Studio, or comparable analytics tools.


• Excellent communication and collaboration skills across departments and geographies.


• Ability to balance strategic thinking with hands-on execution.

Closing Date: 30 May 2025 at 16:00