Affiliate & Acquisition Specialist

This is an opportunity to sit inside the engine room of a high-volume iGaming and sports betting operation and take ownership of how players are acquired, converted, and monetised at scale.

Our client is a licensed, regulated iGaming operator competing in a crowded, aggressive market where CPA efficiency, traffic quality, compliance discipline and speed to market determine who wins and who quietly disappears.

They are looking for an Affiliate & Acquisition Specialist who thrives in that environment — someone who understands that in iGaming, growth is not theoretical, it is measured daily, in real money, under regulatory scrutiny.

Why This Role Exists

iGaming acquisition is a battlefield.

• Channels saturate fast
• Regulators tighten rules
• Costs rise
• Bad traffic kills brands

This role exists to outperform all of that.

You will be responsible for:

• Scaling affiliate-driven player acquisition

• Optimising paid and performance channels

• Protecting the licence through strict compliance control

• Delivering profitable, measurable, sustainable growth

This is a role for someone who wants ownership, pressure, and visibility — not comfort.

Your Mission

You will own the end-to-end acquisition lifecycle across sportsbook and casino products, working closely with senior marketing leadership and cross-functional teams to deliver consistent player growth.

Affiliate Strategy, Growth & Monetisation

You will:

• Identify, recruit and onboard high-value iGaming affiliates, publishers and media partners

• Build long-term commercial relationships with top-tier sportsbook and casino partners

• Activate affiliates with approved creatives, offers, landing pages and tracking links

• Structure and negotiate CPA, rev-share and hybrid commission models

• Analyse traffic quality, player behaviour, fraud indicators and lifetime value

• Scale what works aggressively — and cut what doesnt without hesitation

• Enforce strict compliance across all affiliate activity, including responsible gaming and advertising standards

This is not affiliate account management.
This is affiliate revenue ownership.

Paid Acquisition & Performance Marketing

You will:

• Plan, execute and optimise campaigns across Google, Programmatic, ATL and performance channels

• Own campaign architecture, audience targeting, testing frameworks and scaling logic

• Constantly push to lower CPA while improving conversion quality

• Work with CRM and BI teams to improve onboarding, retention and player value

• Collaborate with Creative and Social teams to sharpen messaging and funnel performance

The focus is simple: efficient growth that survives scrutiny.

Tracking, Analytics & Commercial Insight

You will:

• Maintain accurate tracking, attribution and reporting across all acquisition channels

• Analyse performance across CPA, conversion rates, player value and ROI

• Produce actionable reports that inform commercial and budget decisions

• Identify leakage, inefficiencies and optimisation opportunities across the funnel

If you like data but cant turn it into decisions, this role will eat you alive.

Compliance, Brand Protection & Market Intelligence

You will:

• Audit affiliate and paid channels to prevent misleading or non-compliant promotion

• Ensure all acquisition activity aligns with iGaming regulations and brand governance

• Monitor competitor strategies across sportsbook and casino markets

• Identify new networks, traffic sources and acquisition angles before competitors do

Growth matters — but keeping the licence matters more.

What It Takes to Win in This Role

This role is built for someone who already understands the iGaming acquisition ecosystem.

You will need:

• 2–5 years experience in affiliate marketing, acquisition or performance marketing

• Hands-on experience in iGaming, sports betting or regulated online gaming

• Strong working knowledge of affiliate platforms (Income Access, NetRefer, MyAffiliates or similar)

• Confidence in tracking, attribution models and performance analytics

• A commercial mindset — you think in ROI, not vanity metrics

• The ability to operate under pressure, ambiguity and constant change

• Strong negotiation, communication and stakeholder management skills

Relevant marketing or business qualifications are advantageous but not essential

What You Get in Return

This is not a stepping-stone role. It is a career-defining acquisition seat.

You get:

• Direct ownership of player acquisition performance

• Exposure to senior decision-makers and budget control

• The chance to build a reputation in one of the most competitive digital industries

• A role where results are visible, valued and rewarded

If you want safety, predictability and low pressure — this is not it.

If you want to build, scale and dominate in iGaming acquisition, this is exactly where you should be.