Affiliate Manager

About Us

KingMakers is the home where Africa plays. We are the platform behind two of Africa’s most exciting digital brands: BetKing in Nigeria and SuperSportBet in South Africa.

We build intuitive, high-performing platforms that bring fans closer to the sports they love — making every moment of interaction more dynamic, connected, and rewarding.

At our core, we focus on what matters: creating bold, seamless experiences that put our customers first and celebrate the passion of millions across the continent. We’re a homegrown African tech company, scaling with ambition, building with purpose, and creating opportunity at every step — for our users, for our teams, and for the communities we serve.

Role Overview

As an Affiliate Manager, you will play a key role in achieving our acquisition targets. You’ll own relationships with international and local partners, create new strategic partnerships, and ensure strong commercial outcomes for KingMakers. You’ll also have opportunities to represent KingMakers at industry events, acting as our go-to person for affiliates.

What You Will Be Doing

• Acquire, retain, and activate Nigerian, South African, and international affiliate partners to drive customer acquisition.
• Lead negotiations for commercial agreements with affiliates, aligning terms with LTV and CAC objectives.
• Improve the partner onboarding process, including reporting and overall ways of working.
• Conduct industry research to identify and approach new affiliates, staying on top of trends that impact LTV and CAC.
• Collaborate with internal stakeholders (e.g., compliance and legal) to ensure alignment with regulatory requirements.
• Represent KingMakers at affiliate conferences locally and internationally, and maintain visibility within the industry.
• Build and nurture strong relationships with affiliate partners through consistent communication and support.
• Drive channel performance by meeting acquisition targets and optimizing CAC and LTV in the Nigerian and South African markets.
• Assist in setting up, tracking, and optimizing affiliate agreements using ROI benchmarks and data-driven insights.
• Communicate progress on acquisition KPIs, including volumes, ROI, LTV, and CAC, to stakeholders weekly and monthly.
• Identify and implement improvements to existing campaigns and deals to enhance customer lifetime value.
• Work with creative teams to develop and deliver high-performing affiliate marketing assets.

• Bachelor's degree or equivalent in Marketing, Business Administration, or a related field
• Minimum of 5 years’ experience in a similar role managing affiliates for iGaming companies
• Strong drive and a results-oriented mindset
• Excellent understanding of affiliate marketing models, including CPA, Revenue Share, Hybrid, and Tenancy — with a strong focus on optimizing LTV and CAC
• Understanding of how data feeds work, as well as experience with HTML5 creatives
• Solid knowledge of the gambling industry, including terminology and key trends
• Proficiency in MS Office, especially Excel and PowerPoint, for analyzing and presenting data related to LTV and CAC
• Strong analytical skills with the ability to interpret performance data and make informed, data-driven decisions
• Proven ability to work both independently and as part of a team, with cross-functional collaboration to meet LTV and CAC goals
• Proactive and well-organized, with strong prioritization skills
• Hands-on experience with affiliate management platforms such as Intelitics, Income Access, or similar tools — including tracking FTDs, LTV, and CAC
• Demonstrated ability to execute business strategies and deliver against performance targets focused on LTV and CAC
• A successful track record in an affiliate management role, with proven experience in improving LTV and CAC outcomes
• Meticulous attention to detail and a commitment to high-quality work

Our Values at KingMakers

At KingMakers, how we deliver results matters just as much as the results themselves. Our CROWNS values define how we show up, collaborate, and grow together.

We expect everyone to embody these values in their day-to-day work:

• Customer First: We build with and for our users. We stay close to their needs and create meaningful value at every step.
• Raise the Bar: We don’t settle. We push ourselves and our teams to go further and deliver better outcomes.
• Operate with Candor: We communicate openly and respectfully. Feedback is timely, honest, and constructive.
• We Build Together: Collaboration is at our core. We support one another and work toward shared goals — without ego.
• No Hesitation, Never Reckless: We lead with courage and act boldly — always with thoughtful accountability.
• Speed & Iteration: We value fast learning and continuous improvement. Progress is more important than perfection.

These aren’t just words — they guide how we make decisions, work together, and build a company we’re proud of.