Assistant Director of Sales

Function

The Assistant Director of Sales supports the Director of Sales & Marketing in executing the property's sales strategy and achieving revenue objectives across key market segments, including group, corporate, transient, association, and leisure business. The role focuses on driving revenue growth, building long-term customer relationships, enhancing guest satisfaction and supporting the overall commercial success of the property.

CANDIDATE PROFILE 

• Degree or Diploma in Business Administration, Marketing, Hospitality Management, or related field preferred.


• Minimum 3 years' experience in hotel sales, hospitality sales, or a related commercial role.


• Experience within Marriott International or a similar global hospitality company is advantageous.

KEY RESPONSIBILITIES:

Sales Strategy & Business Development

• Assist in developing and executing the property's sales strategy to achieve revenue goals.


• Implement proactive sales activities and solicitation programs to generate new business.


• Participate in sales calls, client meetings, trade shows, sales missions, and networking events.


• Maintain strong relationships with key clients, Marriott sales offices, GSOs, and business partners. 

Revenue Generation & Sales Management

• Achieve personal sales and booking goals.


• Support the team in maximizing room and catering revenue opportunities.


• Recommend and monitor sales targets and booking goals.


• Evaluate business opportunities and support decision-making to optimize revenue.


• Assist Revenue Management with forecasting and six-period projections.


• Analyze market trends, competitor activities, and sales performance to identify opportunities. 

Client Relationship Management

• Build and maintain strong, value-based customer relationships.


• Develop a thorough understanding of client needs and business objectives.


• Ensure exceptional service throughout the sales and event lifecycle.


• Participate in pre- and post-event meetings to gather feedback and strengthen client relationships.


• Promote customer loyalty and repeat business through exceptional account management. 

Operational & Administrative Support

• Support the preparation of proposals, contracts, correspondence, and sales reports.


• Maintain accurate data and reporting within sales systems and Marriott platforms.


• Review guest satisfaction results and implement improvement initiatives.


• Ensure compliance with Marriott standards, policies, and procedures.

Leadership & Team Development

• Provide leadership and support to sales team members.


• Foster collaboration and teamwork across departments.


• Coach, mentor, and develop associates to achieve individual and team goals.


• Support a culture of accountability, engagement, and continuous improvement.


• Lead by example through professionalism, customer focus, and results orientation. 

Knowledge, Skills & Competencies

• Strong sales, negotiation, and relationship-building skills.


• Commercial and business acumen with an understanding of hotel revenue drivers.


• Excellent communication, presentation, and interpersonal skills.


• Strong analytical and problem-solving abilities.


• Effective planning, organization, and time management skills.


• Ability to work independently and within a team environment.


• Guest-focused with a commitment to service excellence.


• Strong attention to detail and administrative skills.


• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and sales systems.


• Ability to perform effectively in a fast-paced and deadline-driven environment.


• Professional demeanor with strong leadership presence and adaptability.