Associate Creative Director

Roles and Responsibilities:

• Own the quality and consistency of creative across multiple platforms and touchpoints.

• Set and uphold high standards, ensuring work aligns with brand voice, creative strategy, and channel requirements.

• Push creative boundaries while maintaining strategic and brand integrity.

• Lead and drive ideation sessions

• Originate, develop, and refine big campaign ideas, not just executions.

• Evaluate, filter, and elevate ideas from junior team members.

• Partner with Creatives and other departments to ensure strong, integrated creative solutions.

• Demonstrate a deep understanding of client strategy, brand tone, and audience personas.

• Apply digital-first and ecosystem thinking to creative concepts and executions.

• Translate strategic insights into compelling, culturally relevant creative work.

• Mentor and develop junior and senior creatives through ongoing guidance and feedback.

• Lead by example in creative thinking, professionalism, and accountability.

• Support Creative Directors in building a strong, motivated, and high-performing copy team.

• Ensure accurate time logging and adherence to agency processes.

• Take responsibility for backing up and safeguarding creative work.

• Collaborate with production and account teams to ensure deadlines and quality standards are met.

• Perform additional duties as required to support the broader creative and business objectives.

Qualifications & Experience:

• Degree or diploma in Copywriting or Art Direction, Marketing, Advertising, Communications, or a related field.

• Minimum of 8–10 years’ experience in an agency environment, with demonstrated progression into a senior creative role.

• Proven experience leading creative on integrated, multi-platform campaigns.

• Strong portfolio showcasing conceptual thinking, copy / craft excellence, and campaign-level ideas.

• Solid understanding of digital platforms, content ecosystems, and contemporary creative formats.

• Experience working across multiple brands and industries.

• Award recognition (local or international) is advantageous but not essential.

• Strong presentation and storytelling skills, with the ability to sell ideas confidently to internal teams and clients.

• Excellent collaboration skills and the ability to work effectively with cross-functional teams.

Additional information:

Band: VII

SAB/AbInBev is an equal opportunity employer, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.