B2B Marketing Manager

About Keen

At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.

Keen helps some of the most exciting U.S. and international companies scale smarter by integrating expert teams that drive results across marketing, creative, customer experience, and sales.

We're not a legacy agency. We're a partner in growth — and that's where you come in.

About the Role

We’re hiring a B2B Marketing Lead in Cape Town to our (Keen’s) brand presence end-to-end. This role spans client marketing, sales enablement, and employer brand, creating content that drives trust, builds reputation, and supports both business development and recruitment.

This is a hands-on role for someone who’s ready for significant ownership, and who can operate as both strategist and executor: creating content, building systems, and driving measurable results across channels.

What You’ll Do

• Own Keen’s brand marketing across web, blog, newsletter, LinkedIn, case studies, and events/conferences
• Create compelling case studies and client stories that showcase impact and outcomes
• Drive inbound growth through SEO, client facing newsletters, and thought leadership content
• Develop a content calendar from scratch and manager Keen’s social presence, including company posts and ghostwriting for leadership
• Oversee sales enablement: sales decks, collateral, one-pagers, and client-facing materials
• Lead employer brand marketing to position Keen as a premier workplace in Cape Town and globally including developing a candidate newsletter and communications to strengthen the hiring funnel
• Own the Keen website; from content updates, campaign alignment, to optimization and new page development
• Track and report on marketing KPIs across awareness, leads, and engagement
• Support events and partnerships (universities, industry events, VC/PE partners)
• Write and brief creative for designers and editors, ensuring brand consistency across all outputs

What We’re Looking For

• 5+ years of experience in B2B marketing — ideally in professional services, SaaS, or agency environments
• Strong copywriting skills, including case studies, decks, collateral, whitepapers, and executive ghostwriting
• Proven ability to create marketing that drives sales conversations and builds credibility
• Experience running multi-channel campaigns (social, blog, newsletters, events, SEO)
• Proven ability to manage vendors, graphic designers, and video editors
• Strong understanding of B2B marketing (dual audience: clients and candidates)
• Comfortable building processes and reporting systems to measure impact
• Demonstrated ownership of startup, agency, BPO, or B2B marketing channels in a past role
• Hands-on operator with the ability to roll up your sleeves and execute at speed

What’s In It for You

• Competitive full-time compensation
• Hybrid work setup in Cape Town with a collaborative team
• Opportunity to shape Keen’s brand and thought leadership in global markets
• Exposure to clients in e-commerce, SaaS, fintech, and consumer brands
• Birthday leave + professional development budget
• Join a company that values ownership, clarity, and ambitious growth