B2B Marketing Operations Coordinator

About The Role

We’re hiring a B2B Marketing Operations Coordinator to build and run the technical engine behind outbound and pipeline generation. This role is highly execution-focused: you will build prospect lists, implement and administer HubSpot instances, deploy outbound sequences, maintain deliverability infrastructure (SPF/DKIM/DMARC), build automations, and continuously optimize performance based on data.

If you enjoy solving operational problems, building clean systems, and improving results through structured iteration, you’ll do well here.

Core Responsibilities

1) List Building, Data Operations & Targeting

• Build and maintain high-quality prospect lists using tools like Apollo, Clay, and other data sources.


• Clean, dedupe, validate, and format lead data for outreach and CRM imports.


• Enrich contacts/companies with required fields (titles, seniority, industry, employee count, location, domain, etc.).


• Apply suppression rules to avoid duplicates, existing customers, bad-fit accounts, and deliverability risks.
  
  

2) HubSpot Implementation & CRM Administration

• Set up and manage HubSpot CRM structure:
  
  
  
  • Pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals).
  
  
  • Build and configure dashboards and reports.
  
  
  
  


• Configure automations using HubSpot workflows:
  
  
  
  • Lead routing, task creation, SLAs, status updates, deal creation rules, follow-up logic, and internal notifications.
  
  
  
  


• Ensure clean data mapping between outbound tools and HubSpot:
  
  
  
  • Imports, field mapping, naming conventions, and standardization.
  
  
  
  


• Maintain CRM hygiene and operational consistency (data quality, dedupe rules, process adherence).
  

3) Deliverability & Email Infrastructure

• Set up and maintain outbound email infrastructure:
  
  
  
  • Sending domains, inboxes, warm-up, DNS records (SPF, DKIM, DMARC).
  
  
  
  


• Monitor deliverability health continuously: bounce rates, spam signals, reputation, and sending limits.


• Troubleshoot issues fast and implement remediation (list cleanup, domain changes, throttling, copy adjustments).
  
  

4) Analytics, Reporting & Continuous Improvement

• Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages.


• Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing).


• Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks.
  
  

What We’re Looking For

Must-Have Technical Skills

• Strong HubSpot experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics.


• Experience with HubSpot integrations (email tools, calling tools, enrichment tools)


• Hands-on experience with outbound tooling such as Apollo, Clay, Instantly / Smartlead / similar.


• Solid deliverability fundamentals: SPF / DKIM / DMARC, domain warm-up, sending best practices.


• Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic.


• Comfort working across multiple tools and keeping systems clean and aligned.
  
  

Must-Have Traits

• Technical and detail-driven: you don’t ship broken variables or messy CRM data.


• Process-oriented: you build repeatable systems, not one-off fixes.


• Self-managed: you can run multiple implementations/campaigns without constant supervision.


• Clear communicator: you can explain what changed, why, and what happens next.
  
  

Nice-To-Have

• Experience building SOPs and standard operating templates for scale.


• Familiarity with B2B lead gen agencies or multi-client environments.
  
  

Success Metrics (How You’ll Be Measured)

• HubSpot System Quality: clean pipelines, accurate properties, reliable automations, minimal data errors.


• Deliverability Health: low bounce rate, stable reputation, consistent sending without inbox issues.


• Operational Execution: campaigns launched on time, correct segmentation, correct handoffs, clean logging.


• Performance Improvement: measurable uplift over time in positive replies and meetings through iteration.