Brand and Marketing Manager

Unlock Revenue Potential as Brand and Marketing Manager - Telecommunications Industry

A major telecommunications company, is seeking a dynamic and experienced professional to lead the transformation of its brand and marketing strategy. As the Director of Brand and Marketing, you will play a pivotal role in formulating and implementing a comprehensive enterprise-wide marketing strategy to maximize revenue potential and elevate our clients brand positioning in the market.

Key Responsibilities:

1. Brand and Marketing Integrated Strategy:

   • Collaborate with cross-functional teams to develop and drive a cohesive brand and enterprise-wide marketing strategy.
   • Identify competitive advantages and formulate a market position aligned with overarching business goals.
   • Lead the implementation of annual plans across functions, processes, technologies, products, teams, and customers.
   • Ensure effective communication of collective goals and objectives, integrating the Group and clients strategy and direction.

2. Growth and Performance:

   • Broaden marketing scope beyond traditional campaigns to tap into untapped target segments.
   • Leverage digital and data platforms for customer acquisition, retention, and innovative marketing models.
   • Measure and control the marketing function's growth performance through key performance benchmarks.
   • Analyze revenue sources, develop advertising predictions, and maximize return on investment.
   • Play a critical role in creating thought leadership, staying abreast of industry trends, and sharing best practices.

3. Education, Skills, and Experience:

   • Minimum of a 4-year Commercial/Marketing/Business Degree; MBA or Masters in a relevant field preferred.
   • Minimum 15 years of experience in strategic Global Brand Management/Commercial/Chief Marketing Officer roles.
   • Work experience in a global/multinational enterprise, preferably in the telecommunications industry.
   • Strong understanding of emerging markets with a track record of senior management.
   • Experience in digital communication, media, and continuous improvement through the implementation of best practices.
   • Proficiency in English is essential.

Key Outcomes:

• Improved strategic alignment and collaboration between Brand & Marketing and other business units.
• Enhanced governance and enablement of Brand & Marketing culture.
• Sustainable Brand & Marketing practices fostering a unified and iconic brand.
• Consistent Customer Brand Experience at every touchpoint.
• Increased visibility of competitive positioning and advantage in the market.

Join us in unlocking new horizons and shaping the future of telecommunications. If you are ready to drive innovation, lead transformative marketing strategies, and contribute to Client's continued success, apply now.