Brand Manager- NIVEA Body Care (Durban Based)

Your Tasks

As NIVEA Brand Manager you will execute the marketing strategy and plans for respective categories ensuring the delivery of agreed category share, net sales, GM and brand targets.

Deep understanding of the South African market landscape, consumer needs and insights, initiating recommendations with regards to improving brand performance, and communication. Drive long term growth of relevant NIVEA Southern Africa portfolio through the continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

Achieve local targets and ambitions by development of local marketing plans through data analytics with focus on brand / category growth and ensuring local activation of global & regional innovations, projects, and tools

Own respective category budget and drive brands profitability improvement initiatives

Responsibilities:

• Marketing Planning & Activating, incl. budget accountability:


• Within global & regional frame and based on consumer insights & commercial data, co-create local marketing activation plan for respective categories, incl. assortment steering (Launch/Relaunch/gap closing) and ATL & BTL program


• Co-shape the annual local marketing and business plan including an optimized mix of all 4Ps to achieve market share, sales and budget targets


• Execute agreed brand marketing strategy and plans for respective categories in South Africa ensuring the delivery of agreed KPIs building on local market opportunities and consumer insights and needs


• Own and steer respective category budget and allocate investments in line with local strategy and within MU & Regional guidelines


• Steer the adaptation of global/regional material (product artwork, communication assets, etc.) to match local needs


• Monitor and steer performance, based on external (Nielsen, customer, media) and internal data to adjust and optimize plans


• Closely collaborate with local commercial team to ensure cross functional alignment and steering of the brand performance throughout the year


• Closely collaborate within Marketing Teams of respective category and Digital Marketing- and Media- & PR Leads for best in class brand program execution.

Your Profile

• A Degree or Post Graduate Degree in Marketing and/or in related Business Management


• Overall 5+ years Brand Management experience in FMCG environment


• Sound budget and financial understanding


• Customer understanding and ability to work collaboratively with Customer Sales teams


• Experience in end-to-end Brand roles with P&L Management


• A basic understanding of Beauty and Personal Care industry