Brand Manager (Retail - Fashion)

About the Role

We are seeking a creative and commercially minded Brand
Manager to lead strategic marketing initiatives that strengthen brand
presence, enhance customer engagement, and drive business growth. This role is
responsible for developing and executing integrated marketing campaigns across
digital, print, and in -store channels while ensuring alignment with product
strategy and overall business objectives.

Key Responsibilities

·        Develop and execute integrated multi -channel
marketing strategies to support business and brand objectives.

·        Plan and manage annual and seasonal marketing
calendars and campaigns.

·        Lead the planning and execution of brand
campaigns, activations, collaborations, and special projects.

·        Conduct and interpret consumer research to
strengthen brand positioning and customer engagement.

·        Collaborate with internal stakeholders including
senior leadership, merchandising, creative, production, visual merchandising,
and e -commerce teams.

·        Prepare clear campaign briefs and oversee
execution from concept through to completion.

·        Build and maintain relationships with marketing
agencies, suppliers, and external partners.

·        Negotiate supplier pricing and manage
marketing -related procurement.

·        Develop and manage marketing budgets, ensuring
cost -effective campaign delivery.

·        Coordinate print and in -store marketing
initiatives, ensuring consistent brand execution across all retail locations.

·        Partner with Visual Merchandising teams to
enhance the customer experience through effective in -store marketing.

·        Monitor campaign performance and prepare reports
with insights and recommendations.

·        Stay informed of emerging marketing trends,
digital platforms, and consumer behaviour to identify new opportunities.

Requirements

Minimum Requirements

Qualifications

·        Grade 12 (Matric).

·        Relevant tertiary qualification in Marketing,
Brand Management, Communications, or a related field.

·        Digital marketing or brand strategy
certifications will be advantageous.

Experience

·        3–5 years' experience in brand management,
marketing coordination, or integrated marketing.

·        Proven experience supporting or managing
multi -channel marketing campaigns across digital, print, and in -store
environments.

·        Retail marketing experience is essential.

·        Experience working with marketing agencies,
suppliers, and cross -functional teams.

·        Experience coordinating marketing calendars and
seasonal campaign rollouts.

·        Exposure to campaign planning, execution,
reporting, and performance analysis.

·        Understanding of retail visual merchandising and
in -store marketing execution.