Brand Marketing Experiential & Sales Events Coordinator - Pinelands, Cape Town

Overall Responsibility: Identify, liaise, plan, attend and oversee execution of small to medium-sized brand and marketing events and activations. Ensure the brand and branding is represented in the right manner, events and activations are set-up and executed on time. Support marketing team in Social Media Management with focus at first on Striped Horse brand. Input into marketing strategic functions where required to better connect with consumers through key focus areas.



Focus Area 1
Event and activation opportunities unlocking:

• Keep abreast of all brand relevant event and activation opportunities and present to the marketing team for consideration and exploration
  


• Connect with relevant industry players to identify opportunities


• Liaise with and conceptualise where relevant event and activation opportunities through micro-influencers

Focus Area 2 
Event & Activation stakeholders liasing:

• Liaise with all internal and external stakeholders to ensure the event requirements are agreed to and are feasible and approved prior to commitment
  


• Identify and manage what resources are required and if internal and/or external suppliers are required


• Communicate and confirm all event and activation executional plans to all stakeholders leading up to the event


• Liaise with Social Media content manager to optimise event and activation marketing, pre-during and post event


• Lead and manage sales-led event activation


• Responsible for the Event & activation calendar and weekly updates and sharing internally

Focus Area 3 

Brand objective adherence and representation:

• Identify and ensure alignment between events and activations and brand event and activation objectives and present fit to secure approval


• Plan and manage brand collateral where required to adequately represent the brand


• Target events with the right audience profile that meets the brand target audience


• Capture images at agreed events and activations, to contribute to content plan and remarket across social media channels

Focus Area 4 

Stock, Event Equipment and Cost Management:

• Place orders for events and activations as agreed 
  


• Follow-up on approvals and delivery of stock where required to ensure on time shipment and delivery


• Book and secure budget approval for all event related equipment and stock


• Manage stock and event equipment maintenance, return and recon post event


• Manage micro-influencer stock allocations and deliveries, based on approved schedule and budget

Focus Area 5

Social content contributor and micro-influencer programme assistance:

• Responsible for Striped Horse monthly content calendar and briefing content creation
  


• Contribute to all Striped Horse social media captions to ensure brand alignment


• Responsible for Striped Horse Twitter account posting when required


• Identification, participation in recruitment, briefing and liaising with micro-influencers

Requirements of the Role: 

• Degree or Diploma in marketing, event, public relations, advertising or similar fields
  


• Years Experience: minimum of 1 year experience in events, brand activations, brand ambassador or related industry experience


• Experience in multi-event & activation calendar coordination


• Creative eye and conceptualisation and copywriting ability


• Experience in planning and coordinating multiple stakeholders


• Experience in budget management


• Experience in brand management or agency experience will be added benefit

Preferred Skills:

• Great communications skills
  


• Interpersonal and social skills


• "Multi-tasking and time-management skills, with the ability to prioritize tasks "


• Organized and detail-oriented


• Problem-solving skills


• People management skills

NB: Specific duties/responsibilities will vary from time to time: the above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities which are alligned with this job level