Business Development Associate

The expectations of a Business Development Associate typically include responsibilities related to identifying, pursuing, and supporting new business opportunities. Here are the core expectations:

Lead Generation & Prospecting.

• Research and identify potential clients or partners.
• Use tools like LinkedIn, CRM databases, or cold outreach to find leads.
• Qualify leads through calls, emails, or meetings.

Sales Support

• Assist senior sales or business development managers with proposals, presentations, or client follow-ups.
• Help prepare pitch decks, case studies, or quotes.
• Market Research.
• Analyse industry trends, competitors, and customer needs.
• Gather intelligence to support strategic decision-making.

Market Research

• Analyse industry trends, competitors, and customer needs.
• Gather intelligence to support strategic decision-making.

Pipeline Management

• Track opportunities in the CRM (e.g. HubSpot).
• Maintain accurate records of interactions and progress.

Collaboration & Coordination

• Work closely with marketing, product, and sales teams to align strategies.
• Coordinate meetings, demos, or product trials with clients.

Client Relationship Management

• Develop rapport with new prospects and support existing client relationships.
• Attend and present networking events or conferences, if and when required.

Qualifications

• Matric.
• Business and or Sales Degree.
• Estate Agency qualification would be advantageous.
• Valid drivers’ licence and own reliable transport.

Experience

• 5 years sales experience with a strong knowledge and understanding of the property market.
• Key client management.
• Business Development experience.

Technical Skills

• Computer skills and the ability to work with IT software programs.
• Good understanding of the Lightstone Toolkit and offering.
• Good understanding of the Prop Data System and offering.

• 25 days leave.
• 2 months sabbatical every 5 years.
• Paid maternity and paternity leave.