Ensure alignment of category strategy across in-store and digital channels, optimising product visibility, conversion, and customer experience online
Develop and execute a forward-looking category strategy aligned to business objectives and market opportunities
Identify gaps through local and global trend analysis, translating insights into actionable innovation pipelines
Define clear category positioning, ensuring strong differentiation in clean fitness and wellness
Collaborate closely with marketing, planning, supply chain, and store operations to ensure seamless execution of category strategy
Monthly selection of targeted promotions to drive sales, highlight innovation and drive customer acquisition
Innovation and Product Integrity
Build a robust pipeline of new product development aligned to global wellness and fitness trends
Ensure all products comply with ingredient policies, regulatory standards, and sustainability goals
Position innovation clearly within the category to maximise visibility and customer adoption
Data and analysis
Drive weekly and monthly trade reviews, analysing performance across sales, margin, stock turn, and sell-through to identify risks and opportunities
Use data analytics to drive informed decision-making across all aspects of the category
Own and manage the full category P&L including sales, margin, markdown, and stock turn.
Drive optimal price-volume mix and gross margin return on investment (GMROI)
Supplier Strategy & Commercial Negotiation
Develop and maintain strong, sustainable supplier partnerships
Negotiate favourable trade terms, pricing, and promotional support
Collaborate with suppliers on joint business plans and innovation pipelines
In-store Execution and Customer Experience
Define and manage category range architecture (core, seasonal, innovation), ensuring optimal SKU productivity and lifecycle management through structured range reviews
Oversee planograms, space allocation, and in-store communication
Ensure consistent and compelling execution of category strategy across all stores
Work closely with store teams to enhance customer education and engagement
Sustainability and Brand Alignment
Embed sustainability principles into sourcing, packaging and supplier selection
Ensure the category reflects the brands commitment to clean, ethical, and transparent products
Requirements
Tertiary Retail / Commercial (E.g. Bcom) and/or professional qualification advantageous.
Candidates must be brand ambassadors.
Proven track record of delivering sales growth, margin improvement, and stock optimisation
Strong commercial acumen with experience managing category P&L
Advanced analytical capability using excel and data-driven decision-making skills
Experience working with suppliers and negotiating trade terms
Ability to operate in a fast-paced, trend-driven environment
3 + years in FMCG retail or other related working environments as a Category Manager/ Buyer or Junior buyer
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