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Category Manager - Clean Fitness

Job Description - Category Manager - Clean Fitness

Category Strategy
& Growth

  • Ensure alignment of category strategy across
    in-store and digital channels, optimising product visibility, conversion, and
    customer experience online

  • Develop and execute
    a forward-looking category strategy aligned to business objectives and
    market opportunities

  • Identify gaps
    through local and global trend analysis, translating insights into
    actionable innovation pipelines

  • Define clear
    category positioning, ensuring strong differentiation in clean fitness and
    wellness

  • Collaborate closely
    with marketing, planning, supply chain, and store operations to ensure
    seamless execution of category strategy

  • Monthly selection of targeted promotions to drive
    sales, highlight innovation
     and
    drive customer acquisition


Innovation and Product
Integrity
 

  • Build a robust pipeline of new product
    development aligned to global wellness and fitness trends

  • Ensure all products comply with ingredient
    policies, regulatory standards, and sustainability goals

  • Position innovation clearly within the
    category to maximise visibility and customer adoption

 

Data and analysis 


  • Drive weekly and monthly trade reviews, analysing
    performance across sales, margin, stock turn, and sell-through to identify
    risks and opportunities

  • Use data analytics to drive informed
    decision-making across all aspects of the category

  • Own and manage the full category P&L including
    sales, margin, markdown, and stock turn.

  • Drive optimal price-volume mix and gross
    margin return on investment (GMROI)

 

Supplier
Strategy & Commercial Negotiation

  • Develop and maintain strong, sustainable
    supplier partnerships

  • Negotiate favourable trade terms, pricing,
    and promotional support

  • Collaborate with suppliers on joint business
    plans and innovation pipelines

 

In-store Execution and Customer Experience


  • Define and manage category range architecture
    (core, seasonal, innovation), ensuring optimal SKU productivity and lifecycle
    management through structured range reviews

  • Oversee planograms, space allocation, and
    in-store communication

  • Ensure consistent and compelling execution of
    category strategy across all stores

  • Work
    closely with store teams to enhance customer education and engagement

 

Sustainability and Brand Alignment

  • Embed sustainability principles into sourcing, packaging and supplier
    selection

  • Ensure the category reflects the brands commitment to clean, ethical,
    and transparent products



Requirements

  • Tertiary Retail / Commercial
    (E.g. Bcom) and/or professional qualification advantageous.

  • Candidates must be brand ambassadors.
  • Proven track record of delivering sales growth, margin improvement,
    and stock optimisation

  • Strong commercial acumen with experience managing category P&L
  • Advanced analytical capability using excel and data-driven
    decision-making skills

  • Experience working with suppliers and negotiating trade terms
  • Ability to operate in a fast-paced, trend-driven environment
  • 3 + years in FMCG retail
    or other related working environments as a Category Manager/ Buyer or Junior
    buyer



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