Coastal Grower Liaison Officer

Westfalia Fruit, a leading multinational supplier of fresh fruit and related value-added products to global markets. Through our vertically-integrated supply chain we grow, source, ripen, pack, process and market quality avocadoes & fresh produce – 365 days a year & across the globe.

With the largest avocado-growing footprint in the world, we are recognized as the leading #avoexperts and considered as the supplier of choice to both retail & wholesale customers whom we serve from sales offices in the UK, Europe, North America, Latin America & Southern Africa.

Westfalia Fruit Marketing, KwaZulu Natal (Howick - Everdon), has a vacancy for a suitably qualified and experienced: Coastal Grower Liaison Officer

Purpose of the role:

The Liaison Grower Officer, with a strong commercial background in the avocado industry, will be responsible for sourcing avocado supply from growers in South Africa’s coastal regions. The role works closely with the commercial team to collect and provide accurate data in support of marketing programmes. It ensures that growers and Westfalia Marketing Africa work toward shared strategic objectives, while enhancing communication, fostering collaboration, and strengthening long-term relationships.

Key Responsibilities:  

• Collect and compile seasonal harvest estimates from growers to support accurate production planning. 
• Coordinate supply from external growers and assist in developing effective picking and harvesting strategies. 
• Oversee the collection and submission of maturity samples, and coordinate harvesting schedules based on maturity analysis results. 
• Conduct regular visits to growers and packhouses to ensure compliance with required packing and quality standards. 
• Receive quality-related feedback from packhouses or markets and communicate relevant information to growers in a timely manner. 
• Maintain a basic understanding of agricultural practices related to fresh produce to effectively support growers and operations

Education:

• Matric certificate
• Degree or Diploma in Commerce or Agriculture
• Valid driver’s license

Experience:

• 3 – 5 years field experience in the horticultural industry.
• 3 - 5 years’ experience in commercial sales of avocados
• Horticultural / Agricultural knowledge of avocados
• Advanced knowledge on the fresh food chain
• Advanced knowledge on the economics of avocado production and marketing
• Understanding and appreciation of food safety and accreditation requirements
• Excel, Word, PowerPoint proficient

Behavioural Competencies: 

• Excellent Organisational and time management skills
• Excellent written and verbal communication skills
• Ability to prioritize tasks effectively
• Ability to adapt to change
• Able to work without supervision
• Willing to work overtime when required
• Excellent communication skills
• Approaches tasks with a customer-first attitude

The Company offers a Total Guaranteed Remuneration Package which comprises of a provident fund, insured benefits, medical aid, and an option to structure an annual bonus. 

Closing date for applications will be 27 April 2026

NB: Should you not receive correspondence 27 May 2026, please regard your application as being unsuccessful.