Commercial Lead (Digital Marketing)

We are currently seeking a Commercial Lead, with experience guiding the direction and market position of Digital Commercialization, to join one of our clients in the banking industry.

Key Responsibilities

• Analyse competitor behaviour and market trends to enhance our market presence.
• Formulate commercial strategies for channels and campaigns.
• Collaborate with management, marketing, sales, and production teams to optimize market share.
• Cultivate targeted internal and industry partnerships.
• Keep track of essential marketing metrics and develop commercial models.
• Incorporate user feedback and technological advancements for product improvements.
• Evaluate data and customer behaviour to identify commercial opportunities.
• Collaborate with analysts to streamline operational processes.
• Manage and monitor budgets to achieve marketing and business goals.
• Contribute to the overall performance of the Digital Commercialization unit.
• Ensure adherence to risk, governance, and compliance requirements.

Requirements

• Minimum qualifications at NQF Level: Advanced Diplomas/National 1st Degrees.
• Preferred qualifications: BCom (Management Sciences) or postgraduate degree/diploma in Business Management.
• Essential certifications: Relevant marketing-related certificates.
• A minimum of 3 to 6 years of experience, including 1 to 2 years of managerial experience.
• Proficiency in developing marketing strategies and collaborating with cross-functional teams.

Must have knowledge of the following:

• Mastery of Product Life Cycle Management.
• Competence in Competitor Insight Management.
• Knowledge of Governance, Risk, and Controls.
• Awareness of Industry Trends.
• Familiarity with Policy and Procedural Knowledge.
• Proficiency in Project & Stakeholder Management.
• Strong Commercial Acumen.
• Aptitude for Creativity & Innovation.
• Application of Client-Centered & Design Thinking.
• Proficiency in Digital Marketing.