Content Strategist

About Irvine Partners

We are a creative communications agency working at the intersection of reputation, culture and commerce. We partner with ambitious brands across Africa, the UK and global markets to build narratives that shift perception, shape conversation and drive measurable impact.

Our work lives everywhere. In boardrooms and on billboards. In keynote speeches, LinkedIn thought leadership, media pages, TikTok feeds, campaign films and internal platforms. We know how to build strategic narrative ecosystems.

We are looking for a Content Strategist who understands that long-form copy is not dead. It is power. And that dynamic formats like video, episodic content and digital storytelling are simply extensions of a well-built idea.

The Role

Focus: Long-form storytelling, B2B narrative architecture and dynamic content.

This is for someone who can think structurally. Someone who can take a brand, a business problem or a reputational challenge and design the narrative architecture that holds everything together.

You will lead on long-form storytelling: white papers, opinion pieces, keynote scripts, website copy, campaign manifestos, award entries, internal communications and executive thought leadership while also shaping how those ideas translate into dynamic content formats including video scripts, episodic series concepts and short-form digital storytelling.

You will sit at the intersection of strategy and creative.

What you will be responsible for: 

Narrative strategy:

• Develop overarching content strategies for B2B and B2C clients aligned to business and reputational goals


• Build narrative frameworks that ladder up to brand positioning


• Translate complex information into compelling, culturally intelligent storytelling


• Shape executive voice and thought leadership positioning
  
  

Long-form content excellence:

• Write high-level opinion pieces, white papers, long-form LinkedIn articles and keynote speeches


• Craft campaign manifestos and brand storytelling platforms


• Develop narrative systems that feel cohesive and intentional


• Write award entries that win
  
  

Dynamic and video-led content:

• Conceptualise episodic content series


• Script video content across corporate, brand and digital platforms


• Work closely with creative and production teams to ensure narrative integrity


• Adapt long-form thinking into high-performing digital formats
  
  

Collaboration:

• Partner closely with the Executive Creative Director, Senior Research Strategist and Content Director


• Present ideas confidently to clients


• Work across multiple markets and cultural contexts
  
  

What we’re looking for:

You are:

• A strong writer first. Structure, flow and clarity matter to you.


• Someone who can switch between B2B and B2C


• Strategically minded. You think beyond deliverables and into positioning.


• Comfortable writing for C-suite executives and high-profile brands.


• Equally confident drafting a keynote speech and scripting a 60-second film.


• Culturally aware and commercially literate.


• Obsessed with nuance.


• Able to move between corporate sophistication and creative disruption.
  
  

Experience required:

• 5 + years in content strategy, editorial, brand storytelling or communications


• Proven experience in B2B and B2C long-form writing


• Demonstrable experience in video scripting or dynamic digital storytelling


• Agency experience preferred


• International market exposure advantageous
  
  

What success looks like:

• Clients see you as a thinking partner, not just a writer


• Campaign narratives feel cohesive across every touchpoint


• Long-form pieces get read, referenced and reshared


• Video content has substance, not just aesthetics


• You elevate the standard of writing across the agency
  
  

Why Irvine Partners?

You will work across sectors including tech, fintech, FMCG, corporate, hospitality and emerging innovation markets.

You will be surrounded by strategists and creatives who take craft seriously.

You will not be asked to churn content for algorithms.

You will build work that has weight.