Contract | Jnr Marketing Specialist - Healthcare | Halfway House

• Plan and execute all digital marketing, including Search engine optimization / Search engine marketing (SEO), marketing database, email, social media and display advertising campaigns
  
• Design, build and maintain our social media presence
  
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  
• Identify trends and insights, and optimize spend and performance based on the insights
  
• Collaborate with internal products teams to create landing pages
  
  

• Co -ordinate congress attendance including stand design / build co -ordination between product/sales managers
  
• Assist and support the group kick off, year -end function as well as any technical or regional congress or workshops.
  
• Ensure supply of branded materials as promotional events and publications
  
• Ensure branded stationery for any workshops/events that are hosted or attended.
  
• Branding of the Group with Teams backgrounds, corporate videos, marketing material, calendars/ planners, business cards etc.
  
• Specific focus on the websites as well as Linkedin posting and presence
  
• Corporate Identity management and updates
  
  

Requirements

• Qualification in marketing in the healthcare environment
  
• Proven working experience in digital marketing and design
  
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  
• Highly creative with experience in identifying target audiences and creating digital campaigns
  
• Solid knowledge of website analytics tools (e.g., Google Analytics)
  
• Experience in setting up and optimizing Google Adwords campaigns
  
• Strong analytical skills and data -driven thinking
  
• Up -to -date with the latest trends and best practices in online health marketing and measurement
  

Benefits